Online Surveys
Marketing Research Firms in Las Vegas (NV)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "P", after featured listings)
1.
Precision Opinion
Phone: (702) 483-4000, Las Vegas, NV
Over the past 20 years, Precision Opinion has become the most trusted name in market research for both qualitative and quantitative projects....
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Related Articles
Navigating the Online Qualitative Landscape
by Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
The rapid growth and acceptance of online research has led to an increase in the online qualitative methods available in the marketplace. In the Web 2.0 world, where harvesting consumer insight is critical, what are the online qualitative tools and techniques that can help you accomplish your research objectives? This whitepaper takes an in-depth look at the online qualitative arena, and gives you the information you need to help you navigate it effectively. Read White Paper »
Social Media, the Future of Market Research?
by Michael Stanat, Research Executive, SIS International Research
This article posted in January 2009 examines the market research capabilities of social networking sites including Facebook, Myspace and Linkedin. SIS International Research details the pros and cons of using these sites to survey specific targeted audiences. Read Article »
The Mobile Future of Market Research
by
Mobile market research is not a single-track path. The mobile world is where the "digital natives" who have grown up with the Internet and mobile phones, feel at home. This is reason enough for a complete industry to focus on the opportunities for mobile market research. Read Article »
Survey Hosting - Selecting the Right Vendor
by Marc I. Tillman, Amplitude Research, Inc.
Survey hosting can refer to an ASP offering market research software where users can program and administer their own surveys. At the other end of the spectrum it can refer to a full-service survey solution where the survey company's professional staff programs and administers the survey on its own platform. This article describes differences in each approach and discusses some of the key considerations in the selection of a survey hosting vendor. Read Article »
Conducting Effective Market Research in a Down Economy
by Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner. Read White Paper »
Mobile Surveys in Market Research
by Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
This article covers the state of mobile market research as it is today along with practical advice for making mobile surveys work. Read Article »
What's New Across The Pond? Marketing Research in Europe
by Fernand Wiesenfeld, EFG Inc.
Europe has market research trends similar to those in the United States, but their evolution and final emergence may look different. This article looks at marketing research trends in Europe in comparison with the U.S. Read Article »
Green AMPlified: Redefining business as usual
by AMP Agency
Are we “Green”? Should we be “Greener”? What is “Green”, anyway? As an agency, we hear all sorts of questions about the Green Movement, from the brands we work with and the consumers we talk to. So we started digging for answers. We asked consumers what they look for from companies, as well as themselves, as they strive to be more environmentally friendly. What we unearthed is a solid understanding of Green, what it is and where it’s going. How this information translates to your business is as exciting as it is essential. Read White Paper »
Engaging Consumers via Social Media Makes Them More Likely To Buy, Recommend
by Chadwick Martin Bailey, Inc.
New research shows consumers engaged through social media such as Facebook and Twitter are over 50% more likely to buy and recommend than before they were engaged. This study shares both quantitative and qualitative data from a study of 1500 consumers. Read Case Study »
The Millennial Generation: Pro-Social and Empowered to Change the World
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A collaboration between Cone Inc and AMP brought together two unique and valuable perspectives to create the compelling and significant Millennial Cause Study. The goal of the study was to better understand how Millennials view cause and companies that support causes. We found that when a cause message is linked to a brand in an authentic and today's most relevant way, it can gain the attention and respect of young people today. Read White Paper »
Non-Verbal Latino Communication & Social Networking
by Ricardo López, Hispanic Research, Inc.
Latinos prefer to interact at an emotional or spiritual level. How does this communication style work in the digital world of social networking? This article examines this topic and proposes ideas for effective online market research in the Latino population. Read Article »
Social Media versus Online Panel Sampling: Not All Respondents are Created Equal
by Robert DeVall, Research Manager, Rockbridge Associates
Rockbridge conducted an online survey using respondents from a leading online panel, as well as those recruited from a popular consumer social media site. A comparison of results reveals striking differences in representativeness and quality. Read Article »
Inside the Buy
by AMP Agency
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Mobile Research - The 5th Methodology
by Dr. Tim Snaith, Chief Research Officer, OnePoint Surveys
This whitepaper explores the emergence of mobile phone research as the 5th research methodology and the scale of the opportunity for those adopting it in the global market research world; identifies the challenges, outlines what it can deliver and where it is presently being applied to great effect. Read White Paper »
The Tour of Utah and Mobile Survey Technology
by Dan Williams, Paul Johnson, Laura Haber, Opinionology
Implementing mobile survey technology during a major event provides a new response channel utilized by younger generations. It helps separate effects of immediacy from measurable spectator sentiment, and track the effectiveness of sponsorships. Read White Paper »
New to Online Surveys? Try It, You’ll Like It
by Catherine Giordano, President, AnswerSearch, Inc.
An overview of the fastest growing market research methodology--online surveys: Compares online research to traditional methodologies and provides important tips for maximizing the success of online survey projects. Read White Paper »
Mobile Research Poised to Create a Tipping Point for the Industry
by Dr. Tim Snaith, Chief Research Officer, OnePoint Surveys
In the market research industry, the mobile phone as a communication medium is at a tipping point. This emerging 5th research methodology has the potential to create new opportunities for reaching people “In the moment” (or real-time). However, mobile research is a disruptive technological change and could become the greatest missed opportunity for the market research industry, if not handled appropriately. This paper uses our experiences to assist those seeking to develop this methodology. Read White Paper »
Better Questions For Segmentation: Use of MAX-DIFF
by Rajan Sambandam, TRC
Using Maximum Difference Scaling as a method in designing surveys may ensure more useful results in your market research. It is a comparative method based on importance that sidesteps the problems associated with traditional importance scales. TRC explains the mechanics behind this method through a detailed example in this white paper. Read White Paper »
Web 2.0 and the Online Panelist Experience: The Online Panel Community has Arrived
by Lee Powney, Head of Marketing, Toluna PLC; Frank Smadja, CEO, Toluna Israel
Online panel organizations have seen the most dramatic growth in the market research sector in the past few years. Through research Toluna has found that higher response rates are dependent on two interrelated concepts: profiling depth and the panelists' online experience. A Web 2.0 approach to online panel management is outlined in this article. Read Article »
How Long Should My Research Community Last?
by Stephen Cribbett, Dub
In this article we will share our thoughts and wisdom on the ‘How long should I plan for my research community (MROC) to last?’ topic. Read Article »
Using Video to Introduce Tasks & Exercises
by Stephen Cribbett, Dub
Why using video is important for marketing researchers and community managers alike. Read Article »
Interview: Technology Adoption Among Market Researchers Globally
by Dana Stanley, President, The Operandi Group
This is a video interview from the CASRO Technology Conference based on a study of 200 research companies worldwide. The study covered technology trends and providers and the explosion of online qualitative research. Dana Stanley of The Operandi Group interviews Tim Macer from meaning ltd. and Patrick Molloy from Confirmit. Read Media »
Interview: Mobile Surveys with Heidi Dickert of Mobile Compass
by Dana Stanley, President, The Operandi Group
This is a video interview with Mobile Compass co-founder Heidi Dickert regarding surveys on mobile devices: their advantages and possible problems as well as design, technical and technological implications. Read Media »
Interview: Recruiting via Social Media with Simon Chadwick
by Dana Stanley, President, The Operandi Group
This is a video interview with Simon Chadwick, CEO of Peanut Labs. At a 2009 conference he presented on recruiting for online surveys through social media networks. Learn how one firm recruits and maintains their online communities. Read Media »
Market Research Shows Moving in Together Leads to Clutter
by Kristen Garvey, Director of Communications, Chadwick Martin Bailey, Inc.
Research on consumers finds that a large number of Americans find they have duplicate items when they move in with a significant other. What happens to all these items? This article looks into ways to profit from your household duplicates. Read Article »
Get the Most From Your Employee Research
by DataStar, Inc.
Successful companies often share a strong commitment to ongoing efforts to measure employee engagement and satisfaction. In this article, we discuss some ways to boost participation rates and ensure the success of your employee survey programs. Read Article »
The Democratization of Market Research
by George Terhanian, Toluna
Spot emerging trends in multiple countries, test ideas on the fly, and deepen your understanding of people and issues. A number of market research buyers are embracing these new tools. Read Article »
CMI’s 5th Annual Gay & Lesbian Community Survey
by Community Marketing, Inc.
Each year Community Marketing, Inc. conducts a survey among self-identified members of the gay & lesbian community. This year marked trends in social media, mobile usage, and increased buying power from this important industry segment. Read White Paper »
Comparison of Mobile Online, Landline, Cell Phone, & Online Access Panel
by David Johnson, Director of Project Analytics, Discovery Research Group
The landline, cell phone, and online access panel are well known and frequently used channel modes for data collection. In this research report, online access panel users were found to be more like landline respondents than cell phone or mobile online respondents. Learn more in this white paper from Discovery Research Group. Read White Paper »
Interview: Rich Media Surveys
by Dana Stanley, President, The Operandi Group
This video interview discusses preferences of survey takers regarding plain text versus rich media flash-based surveys. The study looked at specific demographics and found interesting results. Read Media »
Mobile Research: Smarter Devices = Greater Opportunities
by
Companies are beginning to leverage mobile technology to gain meaningful research insights and find out what consumers think "in the moment." Read Article »
SSI Dynamix™ is Essential to Sustainable Research
by Survey Sampling International
SSI Dynamix is a technology platform that creates better respondent experiences, smart panel utilization, and-if required-dynamic and controlled access to Web sourcing from thousands of online properties including social media. Read Service »
Diet Programs Out, Interactive Fitness Products In
by Chadwick Martin Bailey, Inc.
Adults looking to lose weight have found a new method - interactive fitness products. More Americans plan on using a product such as Wii Fit or EA SPORTS Active rather than using a traditional fitness equipment or diet program. Learn more in this article from Chadwick Martin Bailey, Inc. Read Article »
Perception Mapping in F2F and Online Qualitative Research
by Paul Rubenstein, Ph.D., Accelerant Research
A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »
Creating Surveys on iPhone Apps
by Dana Stanley, President, The Operandi Group
Dana Stanley reviews an iPhone app for creating surveys in this article. Follow the process of creating and posting a survey and learn insights into possibilities for its use in market research. Read Article »
Voxco Launches Acuity4 Survey, a New Web Survey Software Platform
by Voxco
Voxco announced today the launch of Acuity4 Survey, a new online survey software platform specifically designed for enterprises and market research firms. Read Press Release »
Noviodata Expands Online Survey and Panel Management Capabilities Utilizing Kinesis’ Advanced Market Research Software
by Kinesis Survey Technologies
Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announces the release of a new case study featuring client Noviodata and its utilization of the Kinesis solution suite to facilitate online research projects worldwide. Read Press Release »
Effective Research Selects Kinesis Survey as Its Exclusive Survey Software Solution
by Kinesis Survey Technologies
Kinesis Survey Technologies LLC, the industry leader for future-proof market research software solutions, today announced that Kinesis Survey™ was chosen as the exclusive survey platform by Effective Research. Read Press Release »
