Package Research > Package Development
Providers 1 to 17 out of 17
(in randomized alpha order, starting with "B", after featured listings)
1.
Perception Research Services International
Phone: (201) 346-1600, Fort Lee, NJ
Since 1972, PRS has specialized in research to help develop, assess and improve: Packaging / Point-of-Sale Marketing, Print and Outdoor Advertising...
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2.
Beacon Research
Phone: (410) 263-3934, Annapolis, MD
An innovative qualitative research consultancy that specializes in NewQual methods and hybrid designs in the U.S. and abroad....
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3.
BlueSky Room
Phone: (203) 319-5915, Fairfield, CT
Located in the NY metro area, BlueSky Room is Connecticut’s newest consumer research facility and meeting place....
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4.
Blumenthal Qualitative Research
Phone: (704) 947-5490, Huntersville (Charlotte), NC
Specialist in consumer and B2B qualitative research that helps guide marketing decisions....
Read more about Blumenthal Qualitative Research »
5.
C-Moderator, a division of CSS/datatelligence
Phone: (386) 677-5644, Ormond Beach , FL
C-Moderator is a web based tool that offers a qualitative understanding of a consumer’s response during or immediately after a quantitative survey....
Read more about C-Moderator, a division of CSS/datatelligence »
6.
Firefly Millward Brown
Phone: (203) 221-0411, Westport, CT
Firefly Millward Brown (formerly Greenfield Consulting Group) is North America’s leading qualitative research consultancy....
Read more about Firefly Millward Brown »
7.
Idea Planet
Phone: (214) 751-6311, Dallas, TX
Creating stronger, empathic relationships between brands & consumers by delivering insights, implications and actionable ideas....
Read more about Idea Planet »
8.
Ipsos
Phone: (212) 265-3200, New York, NY
Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management....
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9.
Millward Brown, Inc.
Phone: (212) 548-7200, New York, NY
Millward Brown is one of the world's leading research agencies, expert in effective advertising, marketing communications, media and brand research....
Read more about Millward Brown, Inc. »
10.
NewProductWorks
Phone: (734) 332.9200, Ann Arbor, MI
NewProductWorks offers full service consumer research services, and a tate-of-the-art facility & ideation center...
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11.
Product Ventures
Phone: (203) 319-1119, Fairfield, CT
Shaping Brands - Enhancing Lives...
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12.
SIS International Research
Phone: (212) 505-6805, New York, NY
SIS International Research, founded in 1984, is a leading full-service global & US Market Research and Market Intelligence Firm....
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13.
Sabena Qualitative Research Services
Phone: (203) 454-1225, Fairfield, CT
Independent consultancy since 1965. Conducted 12,000+ focus groups and 6,000+ IDIs with health-care professionals, patients, consumers, executives....
Read more about Sabena Qualitative Research Services »
14.
SonicRim Ltd.
Phone: (614) 298-6844, Columbus, OH
SonicRim is a global design research company which drives innovation by helping our clients understand people, cultures, and trends....
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15.
The Understanding & Insight Group
Phone: (973) 328-9107, Denville, NJ
Excels in the development of innovative consumer-desired products. Inspired over 300 successful product launches since 1999.
It Works Everytime!™...
Read more about The Understanding & Insight Group »
16.
CSS/datatelligence Eye Tracking Services
Phone: (513) 683-0656, Ormond Beach, FL
Part of Cunningham Research Companies
Largest Nationwide Eye Tracking Platform: PhD Psychologists will consult to integrate eye tracking into your Package, Advertising or Usability Study...
Read more about CSS/datatelligence Eye Tracking Services »
17.
Affinnova
Phone: (781) 464-4700, Waltham, MA
Affinnova is a high-growth software and services firm that enables innovative companies to drive better ideas to market faster....
Read more about Affinnova »
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Related Articles
The Needs of a Segment Should Drive Design
by Gail Ritacco, Vice President, Product Ventures
Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. Read Article »
Using Market Research For Product Development
by Julia Cupman, B2B International
Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. Read White Paper »
Semiotic Analysis and China’s Bottled Water Market
by Nadege Depeux, Semiotician, Labbrand
Semiotic analysis can be used to develop effective packaging, to segment the market, or to identify potential areas for new product development. This article describes how semiotic analysis was used to conduct market research on bottled water brands in China. Read Case Study »
Packaging: The Last 10 Seconds of Marketing
by Michael Stanat, Research Executive, SIS International Research
Package design has a crucial role in the last moments of a consumer's decision to make a purchase. This article points out several features of good packaging that influence purchase decision. Read Article »
Selling the Sizzle: The Importance of Managing Expectations
by Stephen H.Turner, President, Fieldwork
A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying. Read White Paper »
Secondary Messaging: An Argument is Not a Confession
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
When it comes to explaining or justifying buying your product, effective messaging enables your advocates. Read Article »
