Package Research > Package Development
Marketing Research Firms in New York (NY--NJ--CT)
Providers 1 to 9 out of 9
(in randomized alpha order, starting with "G", after featured listings)
1.
Perception Research Services International
Phone: (201) 346-1600, Fort Lee, NJ
Since 1972, PRS has specialized in research to help develop, assess and improve: Packaging / Point-of-Sale Marketing, Print and Outdoor Advertising...
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2.
Firefly Millward Brown
Phone: (203) 221-0411, Westport, CT
Firefly Millward Brown (formerly Greenfield Consulting Group) is North America’s leading qualitative research consultancy....
Read more about Firefly Millward Brown »
3.
Ipsos
Phone: (212) 265-3200, New York, NY
Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management....
Read more about Ipsos »
4.
Millward Brown, Inc.
Phone: (212) 548-7200, New York, NY
Millward Brown is one of the world's leading research agencies, expert in effective advertising, marketing communications, media and brand research....
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5.
Product Ventures
Phone: (203) 319-1119, Fairfield, CT
Shaping Brands - Enhancing Lives...
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6.
SIS International Research
Phone: (212) 505-6805, New York, NY
SIS International Research, founded in 1984, is a leading full-service global & US Market Research and Market Intelligence Firm....
Read more about SIS International Research »
7.
Sabena Qualitative Research Services
Phone: (203) 454-1225, Fairfield, CT
Independent consultancy since 1965. Conducted 12,000+ focus groups and 6,000+ IDIs with health-care professionals, patients, consumers, executives....
Read more about Sabena Qualitative Research Services »
8.
The Understanding & Insight Group
Phone: (973) 328-9107, Denville, NJ
Excels in the development of innovative consumer-desired products. Inspired over 300 successful product launches since 1999.
It Works Everytime!™...
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9.
BlueSky Room
Phone: (203) 319-5915, Fairfield, CT
Located in the NY metro area, BlueSky Room is Connecticut’s newest consumer research facility and meeting place....
Read more about BlueSky Room »
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Related Articles
The Needs of a Segment Should Drive Design
by Gail Ritacco, Vice President, Product Ventures
Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. Read Article »
Using Market Research For Product Development
by Julia Cupman, B2B International
Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. Read White Paper »
Semiotic Analysis and China’s Bottled Water Market
by Nadege Depeux, Semiotician, Labbrand
Semiotic analysis can be used to develop effective packaging, to segment the market, or to identify potential areas for new product development. This article describes how semiotic analysis was used to conduct market research on bottled water brands in China. Read Case Study »
Packaging & In-Market Impact: Uncovering the Drivers of Success
by
This article takes a closer look at the key factors impacting the in-market performance of new packaging. While these elements are complex and varied (across brands, categories, retail channels, etc.), approaching them systematically can yield insights to optimize packaging roll-outs and increase the likelihood of success. Read Article »
Selling the Sizzle: The Importance of Managing Expectations
by Stephen H.Turner, President, Fieldwork
A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying. Read White Paper »
Packaging: The Last 10 Seconds of Marketing
by Michael Stanat, Research Executive, SIS International Research
Package design has a crucial role in the last moments of a consumer's decision to make a purchase. This article points out several features of good packaging that influence purchase decision. Read Article »
Secondary Messaging: An Argument is Not a Confession
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
When it comes to explaining or justifying buying your product, effective messaging enables your advocates. Read Article »
