Package Research > Package Testing
Marketing Research Firms in Cincinnati (OH--KY--IN)
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "D", after featured listings)
1.
Directions Research, Inc.
Phone: (513) 651-2990, Cincinnati, OH
As a custom research firm, Directions offers insightful solutions that are applied across an array of industry segments....
Read more about Directions Research, Inc. »
2.
Integrated Research Associates, Inc.
Phone: (513) 361-2700, Cincinnati, OH
Real World Custom Research Specialists. Focus on designing, executing and analyzing Sales and Survey research conducted where the purchases are made....
Read more about Integrated Research Associates, Inc. »
Focus Group Facilities
Photos 
Print Ad
Related Articles
The Needs of a Segment Should Drive Design
by Gail Ritacco, Vice President, Product Ventures
Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. Read Article »
Bringing Eye-Tracking to the Store: Applications, Observations & Insights
by Perception Research Services International
Observation is the key to shopper research, as there is often a wide gap between “what shoppers say” and “what shoppers do.” Perception Research Services (PRS) has explored bringing eye-tracking technology to actual stores. This article shares highlights from recent studies. Read Article »
Packaging & In-Market Impact: Uncovering the Drivers of Success
by
This article takes a closer look at the key factors impacting the in-market performance of new packaging. While these elements are complex and varied (across brands, categories, retail channels, etc.), approaching them systematically can yield insights to optimize packaging roll-outs and increase the likelihood of success. Read Article »
Secondary Messaging: An Argument is Not a Confession
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
When it comes to explaining or justifying buying your product, effective messaging enables your advocates. Read Article »
