Packaged Goods
Marketing Research Firms in Pennsylvania
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "I", after featured listings)
1.
ICR
Phone: (484) 840-4300, Media, PA
ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. ...
Read more about ICR »
2.
Karchner Marketing Research, LLC
Phone: (610) 489-0509, Collegeville, PA
KMR conducts 50 studies/yr for end clients, ad agencies & market research firms in healthcare, financial, energy, consumer, B2B/B2C, political, etc....
Read more about Karchner Marketing Research, LLC »
Focus Group Facilities
Photos 
Print Ad
Related Articles
The Right Focus for Winning Innovation
by
Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. The attached article provides direction in defining winning Innovation Objectives and Innovation Pillars. Read Article »
Effective B2B Messaging: Why the CPG model fails
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
When developing a marketing strategy for consumers, consumer packaged goods (CPG) firms generally concentrate on developing a unique selling proposition (USP) to convince one person, the buyer. In an organization however, multiple people may be involved in a "buy" decision. Here are some guidelines for creating your marketing strategy and its messages. Read Article »
