Political Polling & Planning
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Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management....
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by Ricardo López, Hispanic Research, Inc.
Voter turnout among Latinos has increased but is still not close to that of other groups. The main problem affecting Latino participation in U.S. politics is rooted on social indifference and political apathy. This article explores the reasons behind this Latino indifference and demonstrates how successes in Latino political leadership are driving Hispanics to finally engage in the U.S. social and political arena. Read Article »
Including cell phone samples with RDD landline samples in telephone surveys present many issues that researchers must consider. AP-GfK pollsters employed a telephone methodology that addressed concerns about coverage and non-response error. Read White Paper »
A poll from AP-GfK found that Americans believe torture is sometimes justified. The report also shared findings on Supreme Court nominees and the general perception of the direction of the country. Read Article »
by Bob Higginson, Discovery Research Group
How do we get the most authentic thoughts and feelings? What are the potential differences between insights that are gathered using social media methods vs. the more traditional market research methods? Read Article »
by Copernicus Marketing Consulting and Research
Ahead of the 2008 U.S. presidential election, Copernicus Marketing Consulting and Research looked at the phenomenon of "polling failure" and response bias based on social desirability. Read Article »