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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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New York, NY - Phone: (212) 993-5311 Our research focus is on the retail environment and shopper insights. We offer custom and syndicated solutions to address our clients’ business needs.... |
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GfK Custom Research North America New York, NY - Phone: (212) 240-5300 A full-service fact-based consultancy, GfK Custom Research North America is part of the GfK Group, the world's fifth-largest market research company.... |
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New York, NY - Phone: (212) 660-0110 Goodmind is a full-service market research company specializing in online qualitative research, usability studies, custom quant, and recruiting.... |
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Hase/Schannen Research Associates Hamilton, NJ - Phone: (609) 799-3939 Full-service firm. Quantitative & qualitative. Broad array of industries. B2B, medical, consumers. Sophisticated statistical analysis & modeling.... |
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Media, PA - Phone: (484) 840-4300 ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. Globally in 90+ countries... |
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Toronto, Canada - Phone: (416) 964-9222 A mid-sized, full-service ad hoc qual & quant research consultancy. Proprietary methods, global resources. Collaboration through sector allignment.... |
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Ottawa, Canada - Phone: (800) 263-2980 In-Touch provides the broadest range of secure data capture solutions, custom data analysis and integration services, and professional services.... |
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New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
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Integrated Research Associates, Inc. Cincinnati, OH - Phone: (513) 361-2700 Real World Custom Research Specialists. Focus on designing, executing and analyzing Sales and Survey research conducted where the purchases are made... |
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New York, NY - Phone: (212) 265-3200 Ipsos offers five areas of market research specialization: advertising, loyalty, marketing, media, and public affairs.... |
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Des Plaines, IL - Phone: (847) 297-7515 Since 1971, Minding your customers' mind.... |
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Newtown Square, PA - Phone: (610) 325-3400 LHK Partners is a full-service marketing research firm offering customized research and consulting services to a variety of industries worldwide.... |
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Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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Yuba City, CA - Phone: (530) 673-9649 Short Description: Store audits, price checks, product retrieval, mystery shops. Service the Sacramento, San Jose, and San Francisco Area since 1962... |
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Milwaukee, WI - Phone: (414) 778-6000 Leading global market research firm specializing in stakeholder research, helping clients achieve business goals and protect long-term assets... |
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Charleston, SC - Phone: (843) 797-8900x119 In business since 1982, MAi offers insightfull leading edge marketing research design and analysis, helping clients grow their business.... |
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Mulberry Street Market Intelligence Gig Harbor, WA - Phone: (805) 441-7447 Offering research on satisfaction, loyalty, retention, branding, purchase drivers, attitudes, awareness and perceptions, ad effectiveness and more... |
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Chicago, IL - Phone: (888) 910-5800 We specialize in gathering difficult-to-find competitive information, anywhere in the world, and delivering it quickly.... |
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Stamford, CT - Phone: (203) 324-2420 RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives... |
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Description of Pricing & Price Research
Market research companies offering two types of pricing studies: those which determine acceptance of a product or service sold at a specified price, and those which determine the possible effect on demand of different price levels (elasticity). Find a firm to help establish optimum pricing for your product or service through pricing studies.
Related Resources
Optimizing your Product: How Market Research can Guide you on the Most Profitable Design | White Paper
Charles L. Colby, Chief Methodologist, Rockbridge Associates
| Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. | Read White Paper » |
Knowing when the Price is Right | Article
Sawtooth Technologies, Inc.
| Research on pricing products and services, obviously popular, can bring successful results through several different research methodologies: find the right one for you. | Read Article » |
Pricing Your Product or Service | Article
Gina Woodall, Senior VP, Rockbridge Associates
| It's a challenge faced by every company developing a product or service - finding an appropriate and profitable price. The smartest approach uses the van Westendorp methodology to understand the message you are sending with the price itself. Learn how price can affect quality perceptions and product positioning. | Read Article » |
Pricing Research - What Do Our Customers Value? | White Paper
Paul Hague and Matthew Harrison, B2B International
| Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. | Read White Paper » |
Monadic Price Testing vs. Price Laddering | White Paper
TRC
| Compares two popular pricing methods to understand the difference in take rate information. | Read White Paper » |
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