Pricing & Price Research
Marketing Research Firms in Hartford (CT)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "P", after featured listings)
1.
The Pert Group
Phone: (860) 242-2005, Farmington, CT
Research-based consulting firm for business leaders who require straightforward, meaningful results that lead to clear, significant decision making....
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Related Articles
Optimizing your Product: How Market Research can Guide you on the Most Profitable Design
by Charles L. Colby, Chief Methodologist, Rockbridge Associates
Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. Read White Paper »
Addressing Concerns Over Market Segmentation in Uncertain Times
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
This article addresses major concerns about conducting segmentation studies in the current economic situation and how to overcome these challenges. Read Article »
Aligning Your Line: Using Conjoint to Manage Product Lines
by Sawtooth Technologies Consulting Group
It is common to think about using conjoint / discrete choice to configure products and test pricing, but it also extremely useful for finding opportunities to shrink product lines, testing whether additional products cannibalize or add to preference, and uncovering segments and aligning products with their preferences. Read Article »
Knowing when the Price is Right
by Sawtooth Technologies Consulting Group
Research on pricing products and services, obviously popular, can bring successful results through several different research methodologies: find the right one for you. Read Article »
Pricing Research - What Do Our Customers Value?
by Paul Hague and Matthew Harrison, B2B International
Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. Read White Paper »
Pricing Your Product or Service
by Gina Woodall, Senior VP, Rockbridge Associates
It's a challenge faced by every company developing a product or service - finding an appropriate and profitable price. The smartest approach uses the van Westendorp methodology to understand the message you are sending with the price itself. Learn how price can affect quality perceptions and product positioning. Read Article »
Using Market Intelligence & Competitive Intelligence To Add Value To Your Business
by Matthew Harrison, Julia Cupman, B2B International
The internet supplies an enormous multitude of information - but not necessarily the most useful. Market Intelligence and Competitive Intelligence are ways of gathering information that is highly valuable to buisnesses. This white paper defines the terms and describes the information provided by each. Read White Paper »
Making Price Make Sense
by SDR Consulting
There's an opportunity for marketing departments to make the transision from simply providing business insights to developing full-blown business cases. Pricing strategy must focus on overall category profitability and consider the strategic implications of price changes on brand equity, product positioning, product cannibalization, and competitive response. Here's how to build a business case that enhances the bottom line. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
Innovation Needn't Be Such a Scary Proposition For Marketers
by Copernicus Marketing Consulting and Research
Marketers view innovation as key to combating hard economic times, yet less than half have expressed satisfaction with innovation efforts. Creating a new product includes finding the perfect price: market research helps pin down this element and in turn helps produce a market winner. Read Article »
Top 10 Reasons for New Product Failure
by Copernicus Marketing Consulting and Research
This article presents reasons why only 10-20% of new products and services succeed. Read Article »
Monadic Price Testing vs. Price Laddering
by TRC
Compares two popular pricing methods to understand the difference in take rate information. Read White Paper »
THE PRICE IS RIGHT: Using the van Westendorp Price Sensitivity Analysis to Help Set Price
by Julia Nufer, Ph.D., President, Nufer Marketing Research Inc.
This is a technique for gauging consumers’ price expectations for a finished product, often an existing product in an established category. It enables the marketer to see a range of prices that might be appropriate, and to see the fall off in consumer interest that occurs as price rises. It has been deployed widely across many CPG and non-CPG products. It can be particularly useful if the marketer is contemplating a change in pricing, or wants to understand consumer perceptions of own products vs. a competitor’s products. Read Service »
VPlus+: An Enhanced Model for Price Optimization
by Paul M. Gurwitz, Ph.D., Managing Director, Renaissance Research & Consulting, Inc.
One of the most popular ways of finding the correct price point is the Van Westendorp model. This article explains this method and proposes a new approach to price optimization developed by Renaissance Research & Consulting: VPlus+. Read Service »
ROI vs. Acquisition Costs
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Businesses buy hardware, software, and services based on ROI, right? Not always. Sometimes selling a product based on a low acquisition cost can be a far superior pitch to a high ROI. Which is more important and when? Read Article »
Webinar: Product portfolio and revenue optimization
by Juan Andres Tello, Director, Consumer Americas, SKIM New York
In a competitive consumer environment, it is essential to price your product right. In this webinar, Juan Andres Tello will explore ways to optimize pricing and product portfolio composition to maximize overall revenue. Read Press Release »
