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JRA, J. Reckner Associates, Inc. Montgomeryville, PA - Phone: (215) 822-6220 Marketing and sensory research company. Industry experience includes: pharma, health care, food, beverage, personal and household care, financial... |
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Mississauga, Canada - Phone: (905) 828-0493, Ext. 242 ACCE is a full service consumer guidance research company that is built on the three pillars of sensory, consumer and nutritional sciences.... |
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Sandy Springs, GA - Phone: (770) 399-2000 AnswerQuest is an innovative marketing research company that specializes in applying cutting edge technologies to traditional research methods in orde... |
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Attitude Measurement Corporation Blue Bell, PA - Phone: (610) 238-9200 Full-service global marketing research consultancy founded 1979. Full range of quantitative/qualitative research supporting our advisory services.... |
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New York, NY - Phone: (212) 551-1411 Behavioral Insights offers a unique approach to your qualitative and quantitative research needs through providing a dynamic blend of research techniq... |
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New York, NY - Phone: (212) 532-6028 We are the only research consultancy in the world that specializes in customer loyalty and engagement assessments.... |
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Los Angeles, CA - Phone: (323) 912-1935 BrandIQ is a full service brand research and strategy firm that has a passion to provide management confidence for strategic decisions.... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Tokyo, Japan - Phone: +813-6658-5166 Cannon Gray LLC is a statistical and analytics consultancy with extensive experience designing research and conducting advanced statistical analysis.... |
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Manalapan, NJ - Phone: (732) 863-1100 Full-service marketing research company. Food and Food Service Division, Financial, Publications, Travel, Communications, and Retail.... |
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Norcross, GA - Phone: (770) 448-0754 Field or full service facility for qualitative and quantitative research with focus group suites, test kitchens, CLT rooms and CATI call center.... |
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Brampton, Canada - Phone: (905) 456-0783, Ext. 233 The right choice for sensory and consumer product testing across all major food, beverage and household and personal care categories.... |
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Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
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Creative Research Services, Inc. Norcross, GA - Phone: (770) 246-0298 Full-service quantitative/qualitative research firm specializing in new product/concept development, brand tracking, segmentation, positioning, prici... |
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Demanda Pesquisa e Desenvolvimento de Marketing São Paulo, Brazil - Phone: +5511-3218-8000 Excellence in market research since 1967.Among the most reliable research agencies in Latin America Full service Research Company.... |
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New York, NY - Phone: (212) 986-2130 Choice research specialists utilizing validated, proprietary techniques to measure the market share and profit impact of business strategies.... |
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Tarrytown, NY - Phone: (914) 631-1019 ECI is your professional, high quality, Custom Market Research Partner.... |
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GfK Custom Research North America New York, NY - Phone: (212) 240-5300 A full-service fact-based consultancy, GfK Custom Research North America is part of the GfK Group, the world's fifth-largest market research company.... |
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London SE1 9UL, United Kingdom - Phone: +4420-7890-9933 GfK Global CR is one of the world’s largest, fast growing fact-based consulting firms with deep roots in research and marketing science. Ranked amongs... |
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Ottawa, Canada - Phone: (613) 230-2200 Harris/Decima, a Harris Interactive company, is your full service global research partner with offices in Toronto, Ottawa, Montréal and Vancouver... |
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Description of Product Research > Product Development & Optimization
Market research companies that use actual trial and usage tests to determine how to improve a product. Find a firm offering product development and optimization research.
Related Resources
Optimizing your Product: How Market Research can Guide you on the Most Profitable Design | White Paper
Charles L. Colby, Chief Methodologist, Rockbridge Associates
 | Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. | Read White Paper » |
Using TURF Analysis to Define a Short List of Features | Article
Gina Woodall, Senior VP, Rockbridge Associates
| Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article » |
Using Market Research For Product Development | White Paper
Julia Cupman, B2B International
| Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper » |
Get Real: The Return of the Product | Article
Greet Sterenberg; Malcolm Baker, Founding Partner, B/R/S Group
| Marketers have allowed an insidious myth to gain acceptance: that products are increasingly similar and because this is inevitable, emphasis needs to be placed on branding to differentiate. Sterenberg and Baker refute this as dangerous nonsense. Drawing on a major international study as well as the obvious success of many distinctive products, they conclude that the role of branding should be to amplify the product experience, not ignore it. | Read Article » |
How to Measure the Value of a Brand | White Paper
Rajan Sambandam, TRC
| Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper » |
Conjoint Analysis versus Self-Explicated Method: A Comparison | White Paper
Rajan Sambandam, TRC
| Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. | Read White Paper » |
Automotive Opinion Piece | Article
Lorne McMillan, Managing Partner, B/R/S Group
| With domestic automakers attempting to rise from the ashes, the author argues that a renewed focus on branding could play an important role in restoring a sense of vision and viability to the industry. | Read Article » |
Asymmetry in Product Features: Use of the Kano Method | White Paper
Rajan Sambandam, TRC
| The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. | Read White Paper » |
Product Configurator | White Paper
Rajan Sambandam, TRC
| To help customers purchase the right product, companies often use product configurators - tools that let customers design their purchase before ordering. This method is employed as a market research technique, similar to conjoint analysis but without some of the constrictions. This white paper from TRC explains an appropriate use of the product configurator method. | Read White Paper » |
Identifying Feature Importance: A Comparison of Methods | White Paper
TRC
| Understanding what customers want is fundamental to the new product development process as well as to the process of keeping existing products fresh and relevant. To be successful in this area we need to be able to correctly identify what features are important to consumers. Feature importance can be measured using a variety of methods of differing effectiveness. In this paper we will deal with the following methods: Importance Scales, Pick data, Pairwise Comparisons, and Max-Diff. | Read White Paper » |
Deriving Value from Research: the Use of Conjoint Analysis for Product Development | White Paper
Rajan Sambandam, TRC
| Marketing research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. We will briefly look at what conjoint analysis is and a real life example of its application that provided true value to a company. | Read White Paper » |
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