Product Research > Product Development & Optimization
Marketing Research Firms in Atlanta (GA)
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "C", after featured listings)
1.
Compass Marketing Research
Phone: (770) 448-0754, Norcross, GA
Field or full service facility for qualitative & quantitative research.Superior recruiting. New commercial test kitchen, Focus Group and CLT rooms,...
Read more about Compass Marketing Research »
2.
Creative Research Services, Inc.
Phone: (770) 246-0298, Norcross, GA
Full-service quantitative/qualitative research firm specializing in new product/concept development, brand tracking, segmentation, positioning, prici...
Read more about Creative Research Services, Inc. »
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Related Articles
Rethinking Focus Group As Concept Development Tool
by Labbrand
This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries. Read White Paper »
Optimizing your Product: How Market Research can Guide you on the Most Profitable Design
by Charles L. Colby, Chief Methodologist, Rockbridge Associates
Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. Read White Paper »
Using TURF Analysis to Define a Short List of Features
by Gina Woodall, Senior VP, Rockbridge Associates
Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. Read Article »
Using Market Research For Product Development
by Julia Cupman, B2B International
Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. Read White Paper »
Aligning Your Line: Using Conjoint to Manage Product Lines
by Sawtooth Technologies Consulting Group
It is common to think about using conjoint / discrete choice to configure products and test pricing, but it also extremely useful for finding opportunities to shrink product lines, testing whether additional products cannibalize or add to preference, and uncovering segments and aligning products with their preferences. Read Article »
Get Real: The Return of the Product
by Greet Sterenberg; Malcolm Baker, Founding Partner, BRS Group
Marketers have allowed an insidious myth to gain acceptance: that products are increasingly similar and because this is inevitable, emphasis needs to be placed on branding to differentiate. Sterenberg and Baker refute this as dangerous nonsense. Drawing on a major international study as well as the obvious success of many distinctive products, they conclude that the role of branding should be to amplify the product experience, not ignore it. Read Article »
Predicting Revenue from Conjoint Results
by Sawtooth Technologies Consulting Group
Conjoint analysis is a powerful tool for predicting market reaction to changes in existing products or services or completely new products. But how well do conjoint model results translate into real world results? And can you predict revenue from conjoint results? Read Article »
How to Measure the Value of a Brand
by Rajan Sambandam, TRC
Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. Read White Paper »
Conjoint Analysis versus Self-Explicated Method: A Comparison
by Rajan Sambandam, TRC
Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. Read White Paper »
Asymmetry in Product Features: Use of the Kano Method
by Rajan Sambandam, TRC
The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. Read White Paper »
Product Configurator
by Rajan Sambandam, TRC
To help customers purchase the right product, companies often use product configurators - tools that let customers design their purchase before ordering. This method is employed as a market research technique, similar to conjoint analysis but without some of the constrictions. This white paper from TRC explains an appropriate use of the product configurator method. Read White Paper »
Identifying Feature Importance: A Comparison of Methods
by TRC
Understanding what customers want is fundamental to the new product development process as well as to the process of keeping existing products fresh and relevant. To be successful in this area we need to be able to correctly identify what features are important to consumers. Feature importance can be measured using a variety of methods of differing effectiveness. In this paper we will deal with the following methods: Importance Scales, Pick data, Pairwise Comparisons, and Max-Diff. Read White Paper »
Selling the Sizzle: The Importance of Managing Expectations
by Stephen H.Turner, President, Fieldwork
A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying. Read White Paper »
Conjoint Analysis: Product Portfolio Optimization
by Sawtooth Technologies Consulting Group
In this case study Sawtooth Technologies conducted research into consumer preferences regarding various features and pricing of online classified ads. The objective was to develop an “optimal” product line that would increase sales volume. Read Case Study »
Using Turf Analysis to Optimize SKU Assortment
by Julia Nufer, Ph.D., President, Nufer Marketing Research Inc.
TURF analysis enables a marketer to fine tune the assortment of SKUs that comprise a line. It is useful when there are many possible SKUs that could be introduced, and not all can be. An example would be, selecting flavors of cookies or puddings for a new line. This tool is based on maximizing penetration for the line. There are other criteria that will influence the items a marketer selects for a line besides maximizing penetration, so you can use TURF to understand the impact on penetration of a variety of different line compositions. Read White Paper »
TURF: New Methods for Implementation
by Westley Ritz, TRC
TURF is a long-established and quite useful marketing research tool, but not everyone is familiar with how it works, or with the latest developments that can make TURF even more effective. The purposes of this paper are twofold: (1) to explain the technique and (2) to describe the latest methods for implementation. Read White Paper »
Deriving Value from Research: the Use of Conjoint Analysis for Product Development
by Rajan Sambandam, TRC
Marketing research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. Read White Paper »
Reformulation Opportunity Analysis Optimizes Product Formulation
by Julia Nufer, Ph.D., President, Nufer Marketing Research Inc.
Reformulation Opportunity Analysis is a valuable tool to guide product development. Results indicate which changes in product dimensions have the greatest potential to improve overall consumer acceptance. It assesses the penalty paid in consumer acceptance of a product (via an overall liking or purchase intent score) by comparing the overall acceptance ratings of those who felt the product was “just right “ versus those who felt it was not quite “just right”, across product dimensions. Read Service »
