Psychological Research / Motivational Research
Marketing Research Firms in California
Providers 1 to 4 out of 4
(in randomized alpha order, starting with "J", after featured listings)
Phone: (858) 794-9596, La Jolla, CA
Jeff Anderson Consulting is a full-service, professional marketing research, strategic planning firm founded in 1987....
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Phone: (949) 234-6940, Newport Beach, CA
Lifestory Research® is a leading market research firm, providing insight through cutting-edge quantitative and qualitative research....
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Phone: (760) 525 0882, Del Mar, CA
ModelPeople models global consumer behavior in cultural context, facilitates activation to brand strategy and crafts insights into compelling stories....
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Phone: (323) 436-6600, Los Angeles, CA
A Global Brand Development and Marketing Insight Consultancy...
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by Gina Woodall, Senior VP, Rockbridge Associates
Market researchers have access to a technique used to identify the emotional triggers that influence consumers' purchase decisions. The technique is laddering and has been around for decades, but may be one of the best kept secrets in the industry. Learn how this research method can give marketers the information they need to connect with consumers and persuade them to buy their product or service. Read White Paper »
by Karen Landmann, Landmann Consulting
Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect? Read Article »
by Stephen H.Turner, President, Fieldwork
A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying. Read White Paper »
by Insights in Marketing
i-on-Women Team to Lead Interactive Workshop on How to Better Connect with Women At The 9th Annual M2W® - The Marketing to Women Conference Read Press Release »