Psychological Research / Motivational Research
Marketing Research Firms in Pennsylvania
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "L", after featured listings)
1.
LinguiSearch
Phone: (215) 923-5287, Philadelphia, PA
Qualitative market research in pharma/medical/healthcare, consumer, financial, political, legal, telecom, government organizations/industries....
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Market researchers have access to a technique used to identify the emotional triggers that influence consumers' purchase decisions. The technique is laddering and has been around for decades, but may be one of the best kept secrets in the industry. Learn how this research method can give marketers the information they need to connect with consumers and persuade them to buy their product or service. Read White Paper »
When Psychology and Ethnicity Meet
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Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect? Read Article »
Selling the Sizzle: The Importance of Managing Expectations
by Stephen H.Turner, President, Fieldwork
A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying. Read White Paper »
