Psychological Research / Motivational Research
Marketing Research Firms in Philadelphia (PA--NJ--DE--MD)
Providers 1 to 1 out of 1
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1.
LinguiSearch
Phone: (215) 923-5287, Philadelphia, PA
Qualitative market research in pharma/medical/healthcare, consumer, financial, political, legal, telecom, government organizations/industries....
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Market researchers have access to a technique used to identify the emotional triggers that influence consumers' purchase decisions. The technique is laddering and has been around for decades, but may be one of the best kept secrets in the industry. Learn how this research method can give marketers the information they need to connect with consumers and persuade them to buy their product or service. Read White Paper »
When Psychology and Ethnicity Meet
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A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying. Read White Paper »
