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Venice, FL - Phone: (800) 861-7261 KGC is an Intl qualitative research firm focused on Healthcare providing various qualitative research methods for pharma, biotech, devices, hospitals.... |
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Cincinnati, OH - Phone: (513) 891-2271 Qualitative and custom quantitative research. Rated as one of the world's best focus group facilities by the Impulse Survey. Consumer, B2B... |
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El Segundo, CA - Phone: (310) 333-0800 Alternate Routes, Inc. is not a traditional qualitative research company.... |
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Sacramento, CA - Phone: (916) 325-1670 Top-rated facility past 9 years! On-site owner/manager to ensure the utmost quality, integrity and extraordinary service possible. ... |
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Focus Groups of Cleveland Survey Center Cleveland, OH - Phone: (216) 901-8075 Only facility centrally located with 3 luxurious focus group suites, including on site recruiting, wireless internet & a large multi-purpose room... |
 
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Pittsburgh, PA - Phone: (412) 279-5900 Pittsburgh's #1 Consumer and Medical field research facility, now featuring Nationwide recruitment. Two large rooms with client viewing.... |
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| 7. |
Winston Salem, NC - Phone: (336) 692-1900 A marketing to women resource with extensive qualitative research, insight development and strategic capabilities.... |
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| 8. |
Raleigh, NC - Phone: (919) 510-0445 Top Rated Focus Group Facility with qualitative and quantitative research support staff. Owners on site for client assistance. Excellent recruiting... |
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| 9. |
Woodland Hills , CA - Phone: (818) 347-7077 With over 10,000 sq. ft., Focus & Testing, Inc. is LA's largest, most accommodating testing facility. Equipped with five spacious focus/obser. rooms.... |
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| 10. |
Scottsdale, AZ - Phone: (480) 874-2714 All new facility, fresh decor and design. Hospital staff, convenient to airport. 14 years in the Valley with top Impulse Ratings
Owner owned & mgt.... |
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| 11. |
Bucharest, Romania - Phone: +402-1231-7838 Future Marketing is a full service marketing research agency that has been providing market research services since 2004.... |
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| 12. |
New York, NY - Phone: (212) 873-1122 G-group specializes in qualitative research, custom satisfaction studies and online studies in the cosmetics, fragrances, fashion, luxury, health, fit... |
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| 13. |
Washington, DC - Phone: (202) 775-5173 G2 & Associates LLC. is a qualitative research company. Our experience includes medical, children, legal, business-to-business and consumer.... |
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| 14. |
Atlanta, GA - Phone: (770) 650-8495 Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies.... |
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| 15. |
GfK Custom Research North America New York, NY - Phone: (212) 240-5300 A full-service fact-based consultancy, GfK Custom Research North America is part of the GfK Group, the world's fifth-largest market research company.... |
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| 16. |
London, United Kingdom - Phone: +4420-7734-1314 Green Light Research Ltd is a Qualitative Research agency based in London.... |
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| 17. |
Westport, CT - Phone: (203) 221-0411 Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally.... |
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| 18. |
Chicago, IL - Phone: (312) 726-1981 We provide a full range of qualitative market research and strategic marketing services for middle market businesses throughout the United States.... |
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| 19. |
Encino, CA - Phone: (800) 288-8226 Part of GroupNet network GroupNet is the finest network of owner-operated qualitative research organizations anywhere.... |
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| 20. |
Ottawa, Canada - Phone: (613) 230-2200 Harris/Decima, a Harris Interactive company, is your full service global research partner with offices in Toronto, Ottawa, Montréal and Vancouver... |
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Description of Qualitative Marketing Research
Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.
Related Resources
Conducting Effective Market Research in a Down Economy | White Paper
Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
| Today’s economic climate is uncertain. As a result, businesses are scaling back and marketing budgets are shrinking. Although companies may be inclined to cut back during such unpredictable times, organizations that continue to invest in marketing initiatives could emerge stronger when the recovery happens. This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner. | Read White Paper » |
Instant Message for Research: The Platform Behind Online One-On-Ones | Article
Adam Rossow, VP, iModerate Research Technologies
| Taking a closer look at IM, it is easy to see how its innate benefits translate into an environment where researchers can hold discussions of great value with respondents, making it an ideal qualitative platform. | Read Article » |
Linking Research Methodologies | Article
Wayne Howard, Managing Director, Wayne Howard and Associates
| Most health care organizations have faced mounting pressures to improve their marketing results while operating within reduced budgets. The challenges posed by doing more with less in a fiercely competitive marketing environment too often made even more challenging by adverse legislation. | Read Article » |
Taking the Longitudinal Way: A Look at Qualitative Panels | Article
Belkist E. Padilla, Gloria Cantens-Purchon, and John Holcombe, Insights Marketing Group
| Longitudinal qualitative panels are instrumental in observing changes in consumer behavior when affected by life changes. Group sessions over time encourage participants to be more open and insightful and provide the ability to cross-reference answers. Insights Marketing Group, Inc. details longitudinal qualitative panels and their possible benefits in market research. | Read Article » |
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