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Cincinnati, OH - Phone: (513) 891-2271 Qualitative and custom quantitative research. Rated as one of the world's best focus group facilities by the Impulse Survey. Consumer, B2B... |
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El Segundo, CA - Phone: (310) 333-0800 Alternate Routes, Inc. is not a traditional qualitative research company.... |
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Sacramento, CA - Phone: (916) 325-1670 Top-rated facility past 9 years! On-site owner/manager to ensure the utmost quality, integrity and extraordinary service possible. ... |
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Hoboken, NJ - Phone: (201) 963-8430 Full-service, global MR agency serving healthcare, consumer health, consumer packaged goods, durables, telecommunication & financial industries.... |
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Sabena Qualitative Research Services Westport, CT - Phone: (203) 454-1225 Independent consultancy since 1965. Conducted 8,500+ focus groups and 4,000+ IDIs with health-care professionals, patients, consumers, executives.... |
 
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Trumbull, CT - Phone: (203) 261-5177 A Full Service Global Pharmaceutical Marketing Research Company offering both qualitative and quantitative research services.... |
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Austin, TX - Phone: (512) 288-1706 Sentient Services is a Knowledge Studio® - the amalgamation of market research, user experience and information design practices.... |
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Jonesborough, TN - Phone: (203) 847-5766 We are a full-service youth and family-focused research and consulting firm with qualitative and quantitative expertise. Our name says it all. ... |
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New York, NY - Phone: (917) 359-1293 Snyder Market Research provides marketing and advertising professionals with expert medical insight.... |
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Springboard Marketing Research Pacific Palisades, CA - Phone: (310) 454-6842 Experts with children/teens/parents; business professionals; students/educators; and Asian Americans. Creative, inspiring, actionable research.... |
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Chicago, IL - Phone: (312) 551-0505, ext. 121 Strategex specializes in qualitative and quantitative Voice of the Customer research serving B to B companies in the US and international markets.... |
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Buffalo, NY - Phone: (716) 876-6450 Our experience in both quantitative and qualitative methodologies and comprehensive support services create an effective research partnership.... |
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Fort Washington, PA - Phone: (215) 641-2200 Research and analytics firm that pairs customized solutions with senior-level attention and the latest choice modeling approaches to solve business... |
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Taylor Research, Inc./GroupNet San Diego San Diego, CA - Phone: (800) 922-1545 Highly experienced and professional recruiting staff. Newly remodeled facility gives clients the service and productivity they expect and deserve.... |
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Okemos, MI - Phone: (517) 381-2300 Morae 3 – Understand your customer.
Conduct business market research. Record focus groups and paper prototype tests. Try it free today.... |
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The Understanding & Insight Group Denville, NJ - Phone: (973) 328-9107 Strategic front-end development of consumer-wanted products using in-context methods to capture unexpressed consumer intentions and create solid value... |
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Moscow, Russia (Federation) - Phone: +7495-937-5721 Founded in: 1993
Employees: 12
Interviewers: 1050
Research conducted in:
Belarus
Moldova
Russian Federation
Ukraine... |
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Valient Solutions Market Research Rochester, NY - Phone: (585) 227-2600 Valient Solutions is a global full-service market research agency that provides market research, data collection, analytics & research services.... |
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Westport, CT - Phone: (203) 454-8330 Experts in research on interactive and online products/services. Specialists in diagnostic usability and groups, in both online and in-person venues.... |
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Cincinnati, OH - Phone: (513) 891-9100 The Wolf Group is a full-service consumer research company with expertise in product development and optimization, concept, product, sensory testing... |
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Description of Qualitative Marketing Research
Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.
Related Resources
Rethinking Focus Group As Concept Development Tool | White Paper
Labbrand
 | This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries. | Read White Paper » |
Conducting Commercial Ethnography | White Paper
Housecalls, Inc.
| This white paper details the methodology of ethnography and offers suggestions for executing a professional observation research project. | Read White Paper » |
Conducting Effective Market Research in a Down Economy | White Paper
Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
| Today’s economic climate is uncertain. As a result, businesses are scaling back and marketing budgets are shrinking. Although companies may be inclined to cut back during such unpredictable times, organizations that continue to invest in marketing initiatives could emerge stronger when the recovery happens. This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner. | Read White Paper » |
Interview: Online Qualitative With Jim Longo of iTracks | Media
Dana Stanley, President, The Operandi Group
| This video interview covers the transition to online qualitative research including initial concerns and discovered advantages. Jim Longo of iTracks details specific ways research companies approach the online space. | Read Media » |
Open Up A Secret World: Using Blogging For Market Research | Article
Malcolm Baker, Founding Partner, BRS Group
| This global study on women's handbags removed the interviewer from the information-gathering process. Women were invited to blog about certain topics with more depth and detail than in a traditional interview setting. Read this article to gain insights into this process and the results of the study. | Read Article » |
Linking Research Methodologies | Case Study
Wayne Howard, Managing Director, Wayne Howard and Associates
| Most health care organizations have faced mounting pressures to improve their marketing results while operating within reduced budgets. The challenges posed by doing more with less in a fiercely competitive marketing environment too often made even more challenging by adverse legislation. This case study by Wayne Howard & Associates describes ways to improve quality while lowering costs. | Read Case Study » |
Instant Message for Research: The Platform Behind Online One-On-Ones | Article
Adam Rossow, VP, iModerate Research Technologies
| Taking a closer look at IM, it is easy to see how its innate benefits translate into an environment where researchers can hold discussions of great value with respondents, making it an ideal qualitative platform. | Read Article » |
Qualitative Market Research: 3 Simple Tips for Getting Better Results | Article
Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
| Here are three simple ways to ensure your qualitative projects pay off with truly useful results. Read quotes directly from researchers regarding feedback on the proposal, the report and industry knowledge. | Read Article » |
The Group Discussion or Focus Group | Article
DJS Research Ltd
| This article covers the basic fundamentals of qualitative market research. It provides the typical process of conducting market research, from creating focus groups to picking a venue and conducting interviews. | Read Article » |
Taking the Longitudinal Way: A Look at Qualitative Panels | Article
Belkist E. Padilla, Gloria Cantens-Purchon, and John Holcombe, Insights Marketing Group
| Longitudinal qualitative panels are instrumental in observing changes in consumer behavior when affected by life changes. Group sessions over time encourage participants to be more open and insightful and provide the ability to cross-reference answers. Insights Marketing Group, Inc. details longitudinal qualitative panels and their possible benefits in market research. | Read Article » |
Qualitative Research: How the Art of Listening Has Changed | Article
Josh Mendelsohn, Chadwick Martin Bailey, Inc.
| This article takes a look at how qualitative research has changed since the rise of social media and advances in technology. | Read Article » |
Surveys of Chinatown Business Leaders | Case Study
SIS International Research
| This study analyzes results from a survey of business owners in NYC's Chinatown. Key questions included whether businesses felt they had been affected by security changes relating to 9/11 and its economic impact. Both quantative and qualitative results enrich the data in this case study. | Read Case Study » |
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