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Venice, FL - Phone: (800) 861-7261 KGC is an Intl qualitative research firm focused on Healthcare providing various qualitative research methods for pharma, biotech, devices, hospitals.... |
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Cincinnati, OH - Phone: (513) 891-2271 Qualitative and custom quantitative research. Rated as one of the world's best focus group facilities by the Impulse Survey. Consumer, B2B... |
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El Segundo, CA - Phone: (310) 333-0800 Alternate Routes, Inc. is not a traditional qualitative research company.... |
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Sacramento, CA - Phone: (916) 325-1670 Top-rated facility past 9 years! On-site owner/manager to ensure the utmost quality, integrity and extraordinary service possible. ... |
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Focus Groups of Cleveland Survey Center Cleveland, OH - Phone: (216) 901-8075 Only facility centrally located with 3 luxurious focus group suites, including on site recruiting, wireless internet & a large multi-purpose room... |
 
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Irvine, CA - Phone: (949) 476-2051 SK&A maintains phone-verified databases of office-based physicians, pharmacies / pharmacists, hospitals and nursing homes... |
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Hoboken, NJ - Phone: (201) 963-8430 Full-service, global MR agency serving healthcare, consumer health, consumer packaged goods, durables, telecommunication & financial industries.... |
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| 8. |
Sabena Qualitative Research Services Westport, CT - Phone: (203) 454-1225 Independent consultancy since 1965. Conducted 8,500+ focus groups and 4,000+ IDIs with health-care professionals, patients, consumers, executives.... |
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Trumbull, CT - Phone: (203) 261-5177 A Full Service Global Pharmaceutical Marketing Research Company offering both qualitative and quantitative research services.... |
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SensoMotoric Instruments, Inc. Boston, MA - Phone: (857) 241-3865 Advanced Eye Tracking – find out exactly where your customers are looking, where their gaze takes them, and what they take note of... |
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| 11. |
Austin, TX - Phone: (512) 288-1706 Sentient Services is a Knowledge Studio® providing full-service quantitative and qualitative market research and branding services.... |
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| 12. |
Jonesborough, TN - Phone: (203) 847-5766 We are a full-service youth and family-focused research and consulting firm with qualitative and quantitative expertise. Our name says it all. ... |
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New York, NY - Phone: (917) 359-1293 Snyder Market Research provides marketing and advertising professionals with expert medical insight.... |
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| 14. |
Jersey City, NJ - Phone: (201) 434-0404 Experienced qualitative research consultant and full-service market research provider specializing in online methods.... |
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| 15. |
Springboard Marketing Research Pacific Palisades, CA - Phone: (310) 454-6842 Experts with children/teens/parents; business professionals; students/educators; and Asian Americans. Creative, inspiring, actionable research.... |
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| 16. |
Chicago, IL - Phone: (312) 551-0505, ext. 121 Strategex specializes in qualitative and quantitative Voice of the Customer research serving B to B companies in the US and international markets.... |
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Buffalo, NY - Phone: (716) 876-6450 Our experience in both quantitative and qualitative methodologies and comprehensive support services create an effective research partnership.... |
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| 18. |
Fort Washington, PA - Phone: (215) 641-2200 TRC delivers creative research solutions and actionable results via a choice in methods, analytic acumen, and start-to-finish senior-level attention.... |
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| 19. |
Taylor Research, Inc./GroupNet San Diego San Diego, CA - Phone: (800) 922-1545 Highly experienced and professional recruiting staff. Newly remodeled facility gives clients the service and productivity they expect and deserve.... |
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| 20. |
Okemos, MI - Phone: (517) 381-2300 Morae 3 – Understand your customer.
Conduct business market research. Record focus groups and paper prototype tests. Try it free today.... |
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Description of Qualitative Marketing Research
Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.
Related Resources
Conducting Effective Market Research in a Down Economy | White Paper
Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
| Today’s economic climate is uncertain. As a result, businesses are scaling back and marketing budgets are shrinking. Although companies may be inclined to cut back during such unpredictable times, organizations that continue to invest in marketing initiatives could emerge stronger when the recovery happens. This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner. | Read White Paper » |
Instant Message for Research: The Platform Behind Online One-On-Ones | Article
Adam Rossow, VP, iModerate Research Technologies
| Taking a closer look at IM, it is easy to see how its innate benefits translate into an environment where researchers can hold discussions of great value with respondents, making it an ideal qualitative platform. | Read Article » |
Linking Research Methodologies | Article
Wayne Howard, Managing Director, Wayne Howard and Associates
| Most health care organizations have faced mounting pressures to improve their marketing results while operating within reduced budgets. The challenges posed by doing more with less in a fiercely competitive marketing environment too often made even more challenging by adverse legislation. | Read Article » |
Taking the Longitudinal Way: A Look at Qualitative Panels | Article
Belkist E. Padilla, Gloria Cantens-Purchon, and John Holcombe, Insights Marketing Group
| Longitudinal qualitative panels are instrumental in observing changes in consumer behavior when affected by life changes. Group sessions over time encourage participants to be more open and insightful and provide the ability to cross-reference answers. Insights Marketing Group, Inc. details longitudinal qualitative panels and their possible benefits in market research. | Read Article » |
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