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Focus Groups of Cleveland Survey Center Cleveland, OH - Phone: (216) 901-8075 Only facility centrally located with 3 luxurious focus group suites, including on site recruiting, wireless internet & a large multi-purpose room... |
 
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Venice, FL - Phone: (800) 861-7261 KGC is an Intl qualitative research firm focused on Healthcare providing various qualitative research methods for pharma, biotech, devices, hospitals.... |
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Cincinnati, OH - Phone: (513) 891-2271 Qualitative and custom quantitative research. Rated as one of the world's best focus group facilities by the Impulse Survey. Consumer, B2B... |
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El Segundo, CA - Phone: (310) 333-0800 Alternate Routes, Inc. is not a traditional qualitative research company.... |
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Sacramento, CA - Phone: (916) 325-1670 Top-rated facility past 9 years! On-site owner/manager to ensure the utmost quality, integrity and extraordinary service possible. ... |
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Toronto, Canada - Phone: (416) 964-9222 A mid-sized, full-service ad hoc qual & quant research consultancy. Proprietary methods, global resources. Collaboration through sector allignment.... |
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Surfside, FL - Phone: (305) 299-5512 Although characterized by a broad area of service we specialize in Spanish-language research, evaluation research, mock-jury research and older adults... |
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Indianapolis, IN - Phone: (317) 644-5300 Full service qualitative focus group facility (3 suites) with remote viewing capabilities. Ask about our 100% respondent show guarantee... |
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St. John USVI, Virgin Islands of the United States - Phone: (877) IN-HEADS ONLINE FOCUS GROUPS -
Full service available, or coordinate and moderate your own using our easy-to-use proprietary web application. #877-IN-HEADS... |
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New York, NY - Phone: (212) 265-3200 Ipsos offers five areas of market research specialization: advertising, loyalty, marketing, media, and public affairs.... |
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iModerate Research Technologies Denver, CO - Phone: (303) 333-7880 iModerate is an online research firm that listens, connects and digs deeper with consumers to deliver the insights you need to win in the marketplace.... |
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Frankfurt, Germany - Phone: +4969-956-3660 European qualitative agency based in Frankfurt. Specializations include: Ethnography, POS, web, life-stage, packaging, cultural and design research.... |
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Palm Harbor, FL - Phone: (727) 772-0100 We help you make better decisions through top-quality research - focus groups, in-depth interviews, and ideation sessions. Over 25 years of experience... |
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Sandy Springs, GA - Phone: (770) 394-8700 Five focus suites, IDI room, sensory lab, 1200 sf auditorium w/viewing. Commercial test kitchen, outstanding recruiting and on-site technicians.... |
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Karchner Marketing Research, LLC Collegeville, PA - Phone: (610) 489-0509 Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms.... |
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San Francisco, CA - Phone: (415) 566-3603 KI is a full-service market research and PR agency. We conduct surveys, mystery shopping, and full-service focus group research.... |
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Leibowitz Market Research-GroupNet Charlotte Charlotte, NC - Phone: (704) 357-1961 Quality, integrity and extraordinary service from our premier research facility: "Doing things right", that's the Leibowitz way of doing business... |
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Lighthouse Research & Development Salt Lake, UT - Phone: (801) 446-4000 Quantitative/qualitative research, competitive pricing, 50+ CATI station on-site phone center and two focus group suites with FocusVision streaming.... |
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Philadelphia, PA - Phone: (215) 923-5287 Qualitative market research in pharma/medical/healthcare, consumer, financial, political, legal, telecom, government organizations/industries.... |
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Lucas Market Research, LLC ~ GroupNet St Louis St. Louis, MO - Phone: (314) 344-0803 Family Owned ~ Client Focused ~ Service Driven. Consistently "Top Rated" by Impulse Surveys.... |
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Description of Qualitative Marketing Research
Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.
Related Resources
What's In It For Me? | White Paper
John Holcombe, President, Insights Marketing Group
| As the information age evolves into the innovation age, qualitative researchers must adapt their methods to emphasize consumer anthropology; creativity and co-creation; and action and/or strategic planning to look beyond product attributes by asking – and answering – the questions of ‘So what?’ and ‘Now what?’ | Read White Paper » |
Conducting Commercial Ethnography | White Paper
Housecalls, Inc.
| This white paper details the methodology of ethnography and offers suggestions for executing a professional observation research project. | Read White Paper » |
Conducting Effective Market Research in a Down Economy | White Paper
Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
| Today’s economic climate is uncertain. As a result, businesses are scaling back and marketing budgets are shrinking. Although companies may be inclined to cut back during such unpredictable times, organizations that continue to invest in marketing initiatives could emerge stronger when the recovery happens. This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner. | Read White Paper » |
Open Up A Secret World | Article
Malcolm Baker, Founding Partner, BRS Group
| This global study on women's handbags removed the interviewer from the information-gathering process. Women were invited to blog about certain topics with more depth and detail than in a traditional interview setting. Read this article to gain insights into this process and the results of the study. | Read Article » |
Instant Message for Research: The Platform Behind Online One-On-Ones | Article
Adam Rossow, VP, iModerate Research Technologies
| Taking a closer look at IM, it is easy to see how its innate benefits translate into an environment where researchers can hold discussions of great value with respondents, making it an ideal qualitative platform. | Read Article » |
Linking Research Methodologies | Article
Wayne Howard, Managing Director, Wayne Howard and Associates
| Most health care organizations have faced mounting pressures to improve their marketing results while operating within reduced budgets. The challenges posed by doing more with less in a fiercely competitive marketing environment too often made even more challenging by adverse legislation. | Read Article » |
Qualitative Market Research: 3 Simple Tips for Getting Better Results | Article
Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
| Here are three simple ways to ensure your qualitative projects pay off with truly useful results. Read quotes directly from researchers regarding feedback on the proposal, the report and industry knowledge. | Read Article » |
The Group Discussion or Focus Group | Article
DJS Research Ltd
| This article covers the basic fundamentals of qualitative market research. It provides the typical process of conducting market research, from creating focus groups to picking a venue and conducting interviews. | Read Article » |
Taking the Longitudinal Way: A Look at Qualitative Panels | Article
Belkist E. Padilla, Gloria Cantens-Purchon, and John Holcombe, Insights Marketing Group
| Longitudinal qualitative panels are instrumental in observing changes in consumer behavior when affected by life changes. Group sessions over time encourage participants to be more open and insightful and provide the ability to cross-reference answers. Insights Marketing Group, Inc. details longitudinal qualitative panels and their possible benefits in market research. | Read Article » |
Surveys of Chinatown Business Leaders | Case Study
SIS International Research
| This study analyzes results from a survey of business owners in NYC's Chinatown. Key questions included whether businesses felt they had been affected by security changes relating to 9/11 and its economic impact. Both quantative and qualitative results enrich the data in this case study. | Read Case Study » |
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