Qualitative Marketing Research
Providers 1 to 20 out of 141
(in randomized alpha order, starting with "N", after featured listings)
Phone: (303) 333-7880, Denver, CO
iModerate Research Technologies is a leading qualitative market research firm with a distinct approach to uncovering the most meaningful insights....
Read more about iModerate Research Technologies »
Phone: +4969-956-3660, Frankfurt,
European qualitative agency based in Frankfurt. Specializations include: Ethnography, POS, web, life-stage, packaging, cultural and design research....
Read more about insight europe gmbh »
Phone: (215) 923-5287, Philadelphia, PA
Qualitative market research in pharma/medical/healthcare, consumer, financial, political, legal, telecom, government organizations/industries....
Read more about LinguiSearch »
Phone: (513) 891-2271, Cincinnati, OH
Qualitative and custom quantitative research. Rated as one of the world's best focus group facilities by the Impulse Survey. Consumer, B2B...
Read more about QFACT Marketing Research, LLC »
Phone: (800) 209-2553, Ormond Beach, FL
QualTopics specializes in online, text-based qualitative research in the form of live one-on-one chats, to gain insight into opinions and perceptions....
Read more about QualTopics, a division of CSS/datatelligence »
Phone: (916) 325-1670, Sacramento, CA
Top-rated facility by Impulse for past 13 years! On-site owner/manager to ensure the utmost quality, integrity and extraordinary service possible!...
Read more about Elliott Benson Research »
Phone: +5255-5250-4122, Mexico City,
Full-service international qualitative and quantitative research company. with 30+ years of experience....
Read more about Estudios Psico-Industriales / Brand Synergy »
Phone: (212) 302-9393, New York, NY
The ultimate qualitative focus group experience in the heart of midtown NYC! Surpass your expectations w/our skilled recruiting/client-focused team....
Read more about NEW YORK CONSUMER CENTER »
Phone: +5255-5254-4242, ext.233, Mexico City, Mexico
Managing international research projects in all Latin American countries for over 14 years.
Local offices and facilties in Mexico, Peru and Colombia....
Read more about NODO Market Consulting »
Phone: (508) 370-7788, Framingham, MA
Part of First Choice Facilities
Complete focus group, recruiting & data collection services along with multi-city field management....
Read more about National Field & Focus, Inc. »
Phone: (800) 444-4672, Princeton, NJ
Part of ORC International
ORC International is a full-service global research firm....
Read more about ORC International »
Phone: (310) 396-2111, Venice, CA
Modern, uniquely designed, non-traditional, creative spaces available for focus groups, IDI's, creative workshops, brainstorming sessions, meetings....
Read more about Open House Lofts Los Angeles »
Phone: (212) 473-6000, New York, NY
Modern, uniquely designed, non-traditional, creative spaces available for focus groups, IDI's, creative workshops and meetings....
Read more about Open House Lofts New York »
Phone: (916) 568-1226, Sacramento, CA
Respondent friendly location, at Sacramento's geographic as well as population center, in a safe and well lit area with front door parking....
Read more about Opinions... of Sacramento »
Phone: (770) 813-4902, Duluth, GA
Atlanta's "Top Rated" facilty with an active, onsite owner to ensure excellent recruiting, attention to detail and memorable, personal service....
Read more about PVR Research »
Phone: (602) 953-5228, Phoenix, AZ
PIB, a full-service, female-owned research firm, has developed a unique expertise in the education, technology, healthcare, family and youth markets....
Read more about Partners In Brainstorms, Inc. »
Phone: (401) 352-4005, Warwick, RI
Portable Insights, Inc is a Rhode Island-based Marketing and Opinion Research Company. Expert Phone & Online Surveys and Focus Group / IDI recruiting...
Read more about Portable Insights, Inc »
Phone: (212) 922-9777, New York, NY
A nationwide recruiting company for focus groups, ethnographies, TDI's Remote Usability. We specialize in quick turn around and low incidence!...
Read more about Probe Research »
Phone: (561) 965-8300, Lake Worth, FL
Full-service.Quantitative & Qualitative, all modalities, consumer/business sectors. Ethnographic research. Timely, cost effective & actionable....
Read more about Profile Marketing Research »
Phone: (913) 341-4245, Overland Park, KS
Superior facilities, three focus group suites with client-lounge, mirrors, videostreaming capabilities and quality-conscious staff....
Read more about Q&A Focus Suites - Kansas City »
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This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries. Read White Paper »
Research on Research: A Case Study Examination of the Quality, Cost, & Speed of Online Qualitative Research
by Accelerant Research
Accelerant Research conducted a "BlogNography" to test the viability of an online platform to facilitate a truly in-depth study in qualitative research. Read White Paper »
by Gina Woodall, Senior VP, Rockbridge Associates
Social media research tools have similar functionality to social media sites. This article explores the differences between social media research tools and traditional focus groups. Read Article »
by Housecalls, Inc.
This white paper details the methodology of ethnography and offers suggestions for executing a professional observation research project. Read White Paper »
by Holly M. O’Neill, QRCA
Market Research Online Communities (MROCs) combine key aspects of social media with the rigor of marketing research, all in one online portal. Read Article »
by Chris Shields Kann, QRCA
Qualitative research consultants have the privilege of having a unique glimpse at the lives of real people. Reality television shows are a reminder of the reasons for pursuing qualitative research. Read Article »
by Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner. Read White Paper »
by Susan Abbott and Chris Shields Kann
One of the key tools for good listening – the focus group – regularly comes under criticism. This article deconstructs the thinking behind this misplaced criticism and argues for raising the bar on research. Read Article »
by Jeff Henn, QRCA
Using Facebook for recruiting qualitative studies is a great method for staying engaged with younger segments. It enhances our ability to provide a higher caliber qualitative research product, especially when targeting those in the Generation X & Y segments Read Article »
What’s the Interest in Pinterest: Leveraging Pinterest for Qualitative Market Research Through Secret Boards
by Diane M. Harris, QRCA
In 2012, Pinterest unveiled a new feature – Secret Boards. Secret Boards can be applied in a multitude of ways and can aid in the execution of qualitative research. Read Article »
Dub presents an interview that covers online qualitative research. Dr Alison Lyons from Counterpoint Research talks about how people express themselves online versus in person, covers tactics and tools to manage the data produced in online research communities, and what the best online platform / software providers offer. Read Article »
by FocusVision Worldwide
Here's a short list of tips and reminders for your research project - the basics of setting up your focus group room, how to organize your research after the session, and technology tips and ideas. Read White Paper »
by Caryn Goldsmith
The 2012 QRCA Annual Conference, held in Montreal in October, offered qualitative researchers from around the world a myriad of ways to learn the latest in methods and techniques and to identify the trends that which will impact our practices in the coming year and beyond. Read Article »
by Dana Stanley, President, The Operandi Group
This video interview covers the transition to online qualitative research including initial concerns and discovered advantages. Jim Longo of iTracks details specific ways research companies approach the online space. Read Media »
by Malcolm Baker, Founding Partner, BRS Group
This global study on women's handbags removed the interviewer from the information-gathering process. Women were invited to blog about certain topics with more depth and detail than in a traditional interview setting. Read this article to gain insights into this process and the results of the study. Read Article »
by Isabel Aneyba, QRCA
Authentic, innovative research shows us how products fit into the consumers’ lives and what those products mean to them. Understanding the US-Hispanic family relation is a way to see who they are; in turn US companies can seize new market opportunities. Read Article »
by Adam Rossow, VP, iModerate Research Technologies
Taking a closer look at IM, it is easy to see how its innate benefits translate into an environment where researchers can hold discussions of great value with respondents, making it an ideal qualitative platform. Read Article »
by Jerry W. Thomas, Decision Analyst
Much has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task of analysis and reporting. The purpose of this primer is to share some basic ideas on how to achieve the greatest learning and the most profound insights from qualitative research. Read White Paper »
by Jerry W. Thomas, Decision Analyst, Inc.
While many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research—the qualitative techniques. So, the purpose of this article is to share some basic ideas and best practices for the use of qualitative research as a component in the package-design research plan. Read Article »
by Connie Chesner & Peg Moulton-Abbott of QRCA
If only the courtship between researcher and client was apparent and enduring. What if you could create a sense of togetherness and teamwork that has your name and insights as MUST HAVES for every project? Keep reading for three tips that work to do just that. Read Article »
by Kathy Doyle, CEO, Doyle Research Associates
We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture. Read Article »
For decades, projective techniques have only been available for in-person studies. However, the relatively recent emergence of online platforms for conducting qualitative research has created a fantastic new arena for administering projective exercises via online methods. Read Article »
by Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
Here are three simple ways to ensure your qualitative projects pay off with truly useful results. Read quotes directly from researchers regarding feedback on the proposal, the report and industry knowledge. Read Article »
by Jiri Stejskal, PhD and Tony Guerra, CETRA
To effectively interact with one another, the researcher and the respondent need to speak the same language. Let us take a look at the resources needed for successful multilingual qualitative research. Read Article »
How Simultaneous Interpreting Can Best Communicate Meaning and Nuance in Foreign-Language Focus Groups
by Anibal Marrón
If viewing your foreign focus groups is important to you or your clients, you may have wondered: How can we deliver the messages across the one- way mirror in the way they emerge from the focus groups? This is where simultaneous interpreting (also called simultaneous translating) comes in. Read Article »
by DJS Research Ltd
This article covers the basic fundamentals of qualitative market research. It provides the typical process of conducting market research, from creating focus groups to picking a venue and conducting interviews. Read Article »
by Kathy Doyle, Doyle Research
What do I do with social media information once I have it? Five tips on how to leverage your qualitative research. Read Article »
by Ken Parker, QRCA
What data collection methods are best to address the underpinning pillars of behavioural economics? Read Article »
by Kay Corry Aubrey, Usability Resources Inc.
Usability testing can be a very effective tool for finding and fixing problems with an interactive design. This article provides an introduction to usability testing for qualitative studies. Read Article »
by Belkist E. Padilla, Gloria Cantens-Purchon, and John Holcombe, Insights Marketing Group
Longitudinal qualitative panels are instrumental in observing changes in consumer behavior when affected by life changes. Group sessions over time encourage participants to be more open and insightful and provide the ability to cross-reference answers. Insights Marketing Group, Inc. details longitudinal qualitative panels and their possible benefits in market research. Read Article »
by SIS International Research
This study analyzes results from a survey of business owners in NYC's Chinatown. Key questions included whether businesses felt they had been affected by security changes relating to 9/11 and its economic impact. Both quantative and qualitative results enrich the data in this case study. Read Case Study »
by David Johnson, Director of Project Analytics, Discovery Research Group
Due to ever-changing business environments and customer attitudes, it is imperative businesses continue to understand and measure their customers in ways that provide evolving rich detail. An increase in open-ended inquiry in market research provides this foundation. Read White Paper »
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
This article takes a look at how qualitative research has changed since the rise of social media and advances in technology. Read Article »
by Doyle Research Associates, Inc.
With ever-increasing longevity, Baby Boomer and Senior populations continue to grow at an incredible pace. Their careers are lasting longer, they are more active than ever before, and enjoy more disposable income than their predecessors. As you think through your strategy for including Boomers and Seniors in qualitative research, there are a few considerations to ensure you get the most out of your engagement with these groups. Read Article »
by Qualitative Research Consultants Association
The Qually Award recognizes and promotes excellence in qualitative research on an International level. A qualitative research study by Upwords Marketing Solutions and The Crohn’s and Colitis Foundation of Canada (CCFC) has just been selected as this year's recipient. Read Press Release »
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Learn how qualitative research can be more targeted and effective. Using segmentation analysis to create focus groups requires you to both understand the technical definitions of the segments and to develop statisical-based screening questions that select "pure types" for each segment. Read Article »
by FocusVision Worldwide, Inc.
Connecting with the overwhelmed consumer remains a major challenge for researchers in every industry. Data from the focus group index project conducted at FocusVision showed that while webcam research is on the rise, traditional facility research is also growing at +4%. The amount of research conducted is not a zero sum game. Read Media »
The Qualitative Research Consultants Association has elected a new Board of Directors for 2011-12, led by President Susan Thornhill joined by eight experienced qualitative researchers. Read Press Release »
by Qualitative Research Consultants Association
The nine-member board is led by President Susan Saurage-Altenloh, founder of Saurage Research in Houston, TX. She is joined by 8 experienced qualitative researchers. Read Press Release »
CMI, a full-service marketing research company, has added two new professionals to its client solutions team. Bill Douglas has joined CMI in an account management role, and Valerie Deaton is the newest addition to CMI’s qualitative research team as a qualitative manager. Read Press Release »
by Civicom, Inc.
Marketing Research Services Global Leader Civicom is an exhibitor at the 2012 QRCA Annual Conference in Montreal, Canada to show support to the marketing research industry in discussing and exploring new ways and tools to better understand the evolving mind of the consumer. Read Press Release »
Revelation, a leading provider of online and mobile qualitative research tools, has named Todd McLean its new chief operating officer. McLean will help the company grow its mobile research software and full service capabilities. Read Press Release »
by L & E Research
L&E Research, a qualitative research facility and recruitment services company headquartered in Raleigh, NC with offices in Tampa, FL, is pleased to announce it is working with their friends at Leibowitz Market Research in opening a new office in Charlotte, NC. Read Press Release »
CMI, a leader in marketing research services and insight, announced today that Beth Thompson has joined as Vice President, Qualitative Research. Thompson brings a 20-year track record of successfully conducting highly complex domestic and global marketing research. Read Press Release »
Revelation, a leading provider of online qualitative research software and tool sets, has hired Julie Gagliardi to be the company’s director of sales for its Atlantic Northeast region. Read Press Release »
by Qualitative Research Consultants Association
The Qualitative Research Consultants Association is accepting presentation proposals for its 2012 annual conference. Read Press Release »