Qualitative Marketing Research
Marketing Research Firms in St. Louis (MO--IL)
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1.
Delve
Phone: (800) 992-2139, St. Louis, MO
Part of Delve network
Delve offers data collection solutions that provide dynamic on-site and online environments for insightful dialogues between marketers and customers....
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Related Articles
Research on Research: A Case Study Examination of the Quality, Cost, & Speed of Online Qualitative Research
by Accelerant Research
Accelerant Research conducted a "BlogNography" to test the viability of an online platform to facilitate a truly in-depth study in qualitative research. Read White Paper »
Rethinking Focus Group As Concept Development Tool
by Labbrand
This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries. Read White Paper »
Social Media versus Focus Groups for Qualitative Research
by Gina Woodall, Senior VP, Rockbridge Associates
Social media research tools have similar functionality to social media sites. This article explores the differences between social media research tools and traditional focus groups. Read Article »
Conducting Commercial Ethnography
by Housecalls, Inc.
This white paper details the methodology of ethnography and offers suggestions for executing a professional observation research project. Read White Paper »
MROCs: Qualitatively Speaking to Your Target 24/7/365
by Holly M. O’Neill, QRCA
Market Research Online Communities (MROCs) combine key aspects of social media with the rigor of marketing research, all in one online portal. Read Article »
Qualitative Research: The Ultimate Reality
by Chris Shields Kann, QRCA
Qualitative research consultants have the privilege of having a unique glimpse at the lives of real people. Reality television shows are a reminder of the reasons for pursuing qualitative research. Read Article »
Don’t blame the focus group for leaders’ shortcomings
by Susan Abbott and Chris Shields Kann
One of the key tools for good listening – the focus group – regularly comes under criticism. This article deconstructs the thinking behind this misplaced criticism and argues for raising the bar on research. Read Article »
Conducting Effective Market Research in a Down Economy
by Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner. Read White Paper »
Online Qual – A Researcher’s View
by Dub
Dub presents an interview that covers online qualitative research. Dr Alison Lyons from Counterpoint Research talks about how people express themselves online versus in person, covers tactics and tools to manage the data produced in online research communities, and what the best online platform / software providers offer. Read Article »
Research Basics - Working With Focus Groups
by FocusVision Worldwide
Here's a short list of tips and reminders for your research project - the basics of setting up your focus group room, how to organize your research after the session, and technology tips and ideas. Read White Paper »
Interview: Online Qualitative With Jim Longo of iTracks
by Dana Stanley, President, The Operandi Group
This video interview covers the transition to online qualitative research including initial concerns and discovered advantages. Jim Longo of iTracks details specific ways research companies approach the online space. Read Media »
Open Up A Secret World: Using Blogging For Market Research
by Malcolm Baker, Founding Partner, BRS Group
This global study on women's handbags removed the interviewer from the information-gathering process. Women were invited to blog about certain topics with more depth and detail than in a traditional interview setting. Read this article to gain insights into this process and the results of the study. Read Article »
Qualitative Analytics
by Jerry W. Thomas, Decision Analyst
Much has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task of analysis and reporting. The purpose of this primer is to share some basic ideas on how to achieve the greatest learning and the most profound insights from qualitative research. Read White Paper »
5 Tips for a Successful Mixed-Method Approach
by Kathy Doyle, CEO, Doyle Research Associates
We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture. Read Article »
Instant Message for Research: The Platform Behind Online One-On-Ones
by Adam Rossow, VP, iModerate Research Technologies
Taking a closer look at IM, it is easy to see how its innate benefits translate into an environment where researchers can hold discussions of great value with respondents, making it an ideal qualitative platform. Read Article »
Qualitative Market Research: 3 Simple Tips for Getting Better Results
by Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
Here are three simple ways to ensure your qualitative projects pay off with truly useful results. Read quotes directly from researchers regarding feedback on the proposal, the report and industry knowledge. Read Article »
How Simultaneous Interpreting Can Best Communicate Meaning and Nuance in Foreign-Language Focus Groups
by Anibal Marrón
If viewing your foreign focus groups is important to you or your clients, you may have wondered: How can we deliver the messages across the one- way mirror in the way they emerge from the focus groups? This is where simultaneous interpreting (also called simultaneous translating) comes in. Read Article »
Making Behavioural Economics a Qualitative Reality
by Ken Parker, QRCA
What data collection methods are best to address the underpinning pillars of behavioural economics? Read Article »
The Group Discussion or Focus Group
by DJS Research Ltd
This article covers the basic fundamentals of qualitative market research. It provides the typical process of conducting market research, from creating focus groups to picking a venue and conducting interviews. Read Article »
Taking the Longitudinal Way: A Look at Qualitative Panels
by Belkist E. Padilla, Gloria Cantens-Purchon, and John Holcombe, Insights Marketing Group
Longitudinal qualitative panels are instrumental in observing changes in consumer behavior when affected by life changes. Group sessions over time encourage participants to be more open and insightful and provide the ability to cross-reference answers. Insights Marketing Group, Inc. details longitudinal qualitative panels and their possible benefits in market research. Read Article »
Connect with the Customer Through Open-ended Context
by David Johnson, Director of Project Analytics, Discovery Research Group
Due to ever-changing business environments and customer attitudes, it is imperative businesses continue to understand and measure their customers in ways that provide evolving rich detail. An increase in open-ended inquiry in market research provides this foundation. Read White Paper »
Surveys of Chinatown Business Leaders
by SIS International Research
This study analyzes results from a survey of business owners in NYC's Chinatown. Key questions included whether businesses felt they had been affected by security changes relating to 9/11 and its economic impact. Both quantative and qualitative results enrich the data in this case study. Read Case Study »
Qualitative Research: How the Art of Listening Has Changed
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
This article takes a look at how qualitative research has changed since the rise of social media and advances in technology. Read Article »
Winner Announced for Second Annual QRCA Qually Award
by
The Qually Award recognizes and promotes excellence in qualitative research on an International level. A qualitative research study by Upwords Marketing Solutions and The Crohn’s and Colitis Foundation of Canada (CCFC) has just been selected as this year's recipient. Read Press Release »
Segmentation Woes: Avoiding Vivid Descriptors and Fuzzy Segments
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Learn how qualitative research can be more targeted and effective. Using segmentation analysis to create focus groups requires you to both understand the technical definitions of the segments and to develop statisical-based screening questions that select "pure types" for each segment. Read Article »
Qualitative Research Consultants Association Elects New Board of Directors
by QRCA
The Qualitative Research Consultants Association has elected a new Board of Directors for 2011-12, led by President Susan Thornhill joined by eight experienced qualitative researchers. Read Press Release »
QRCA Requests Speaker Proposals
by
The Qualitative Research Consultants Association is accepting presentation proposals for its 2012 annual conference. Read Press Release »
