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Providers 1 to 8 out of 8:
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Applied Marketing Research, Inc. Kansas City , MO - Phone: (816) 442-1010 Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews... |
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Chamberlain Research Consultants, Inc. Madison, WI - Phone: (608) 246-3010 Chamberlain Research Consultants Inc. is an international market research firm providing a competitive advantage through strategic market research.... |
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Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
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Ormond Beach, FL - Phone: (866) 209-2553 Utilize our newest technology, VERT – Visual and Emotional Research Technology with eye tracking.... |
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Media, PA - Phone: (484) 840-4300 ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. Globally in 90+ countries... |
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Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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Peryam & Kroll Research Corporation Chicago, IL - Phone: (773) 774-3100 Staff of 400, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas... |
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Schwartz Consulting Partners, Inc. Tampa, FL - Phone: (813) 207-0332 Wildly engaged multi-lingual market research consultancy offering custom qualitative and quantitative services.... |
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Description of Analytical Services > Regression/Correlation Analysis
Market research vendors offering regression/correlation analysis. See companies providing statistical techniques that determine the degree to which attributes or variables relate to one another. Regression analysis is used to measure the effect a stimuli/independent variable (such as a coupon, for example) has on a dependent variable (such sales volume).
Related Resources
Asymmetry Analysis | White Paper
Rajan Sambandam, TRC
| Asymmetrical relationships among variables in satisfaction research have been increasingly investigated in the last decade. However most of the work has been published in academic journals (such as Marketing Science and Journal of Marketing Research), which may not always be accessible to practical market researchers. The objective of this article is to both provide a simple introduction to this topic and add to the existing body of knowledge. | Read White Paper » |
ALL DRIVERS OF SATISFACTION ARE NOT EQUAL: How do you find out what's really important? | Service
Paul M. Gurwitz, Ph.D., Managing Director, Renaissance Research & Consulting, Inc.
| This article describes several methods for deriving feature importance and their advantages and disadvantages, including Stated Importance, Key Driver Analysis and The Kano Model. Renaissance Research & Consulting offers a model that has the combination of flexibility, validity, and ease of administration - RenSat+. | Read Service » |
Survey of Analysis Methods Part I | White Paper
Rajan Sambandam, TRC
| Practical marketing research deals with two major problems: identifying key drivers and developing segments. In this two-part series TRC looks at key driver analysis and segmentation. | Read White Paper » |
Identifying the Key Drivers of Brand Image | Service
TRC
| Measuring brand image requires looking at direct effects as well as indirect effects of a company's performance. TRC compares traditional multiple regression with SatiscanTM, a method that can review all possible path models. | Read Service » |
Validating Satiscan Using A Split Sample Approach | Service
TRC
| TRC's SatiscanTM model is tested for validity using call center data and a split sample approach. This shows that SatiscanTM produces similar models when run on random halves of an energy industry dataset. | Read Service » |
Satiscan and Regression Analysis: A Comparison | Service
TRC
| The comparison shows the advantages of SatiscanTM, an analytical method from TRC, over regression in identifying the correct and cost efficient action steps. | Read Service » |
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Modeling & Predictive Research > Market Simulation
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