Analytical Services > Regression/Correlation Analysis
Marketing Research Firms in New York 

Providers 1 to 2 out of 2
(in randomized alpha order, starting with "A", after featured listings)

 

1.

Analytic Partners

Phone: (212) 599-7630, New York, NY

Global marketing analytics consulting firm specializing in customized analyses such as marketing mix to assist our clients in business planning. ...
Read more about Analytic Partners »

  Click for Map
   
 
 

2.

Michael Cohen Group

Phone: (212) 431-2252, New York, NY

MCG, where expertise in research, evaluation, learning, child development, media, marketing and strategic communications all converge....
Read more about Michael Cohen Group »


  Click for Map
   
 
 

 Submit RFP Refine results »

 

Focus Group Facilities Photos Print Ad

Google Map
 
 
 

Related Articles

Service
ALL DRIVERS OF SATISFACTION ARE NOT EQUAL: How do you find out what's really important?

by Paul M. Gurwitz, Ph.D., Managing Director, Renaissance Research & Consulting, Inc.

This article describes several methods for deriving feature importance and their advantages and disadvantages, including Stated Importance, Key Driver Analysis and The Kano Model. Renaissance Research & Consulting offers a model that has the combination of flexibility, validity, and ease of administration - RenSat+. Read Service »

 
White Paper
Survey of Analysis Methods Part I

by Rajan Sambandam, TRC

Practical marketing research deals with two major problems: identifying key drivers and developing segments. In this two-part series TRC looks at key driver analysis and segmentation. Read White Paper »

 
Service
Identifying the Key Drivers of Brand Image

by TRC

Measuring brand image requires looking at direct effects as well as indirect effects of a company's performance. TRC compares traditional multiple regression with SatiscanTM, a method that can review all possible path models. Read Service »

 

 

Service
Validating Satiscan Using A Split Sample Approach

by TRC

TRC's SatiscanTM model is tested for validity using call center data and a split sample approach. This shows that SatiscanTM produces similar models when run on random halves of an energy industry dataset. Read Service »

 
Service
Satiscan and Regression Analysis: A Comparison

by TRC

The comparison shows the advantages of SatiscanTM, an analytical method from TRC, over regression in identifying the correct and cost efficient action steps. Read Service »