Sampling
Marketing Research Firms in Seattle (WA)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "G", after featured listings)
1.
GMI (Global Market Insite, Inc.)
Phone: (206) 315-9300, Bellevue, WA
GMI (Global Market Insite, Inc.) provides access to the right people at the right time to deliver the right results....
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Un Pequeño Detalle que Pondera: Cuotas
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Quota sampling is widely used in market research due to its low cost, ease of implementation, speed of execution and because it does not require sampling frames. Artículo en español. Read White Paper »
Las Independientes vs Las Dependientes
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We are in the era of more, more to choose from, more consumption, more fun, more fear, more uncertainty, more competition, more statistical software. And with all this new software, it’s possible to obtain statistics that are not a function of the genesis of the investigation. In this article, we will examine a case where we can see the comparison between the significant differences between independent and dependent samples. Artículo en español. Read Article »
Sample Blending: A New Approach
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Multi-source sampling presents challenges in ensuring a consistent, reliable blend. SSI is working to identify the components that drive consumer preferences to find the controlling factor that ensures two samples are truly comparable to one another, across time and across sources. Read White Paper »
What Every Researcher Should Know About Statistical Significance
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Survey researchers use significance testing as an aid in expressing the reliability of survey results. We use phrases such as "significantly different," "margin of error," and "confidence levels" to help describe and make comparisons when analyzing data. The purpose of this article is to foster a better understanding of the underlying principles behind the statistics. Read Article »
Connect with the Customer Through Open-ended Context
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Due to ever-changing business environments and customer attitudes, it is imperative businesses continue to understand and measure their customers in ways that provide evolving rich detail. An increase in open-ended inquiry in market research provides this foundation. Read White Paper »
SSI Dynamix™ is Essential to Sustainable Research
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SSI Dynamix is a technology platform that creates better respondent experiences, smart panel utilization, and-if required-dynamic and controlled access to Web sourcing from thousands of online properties including social media. Read Service »
