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Description of Analytical Services > Segmentation

Market research companies offering segmentation analytical services. Quickly choose a provider of this statistical technique used to identify groups of consumers within a category based on attitudes and/or behavior. A consumer or market segments are internally homogene (in a way meaningful for the business in question) while being externally heterogene. Segmentation can be an important consideration in developing brand strategy.

Related Resources

A Practical Guide To Market Segmentation | White Paper

Paul Hague, Director, B2B International

There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper »

Addressing Concerns Over Market Segmentation in Uncertain Times | Article

Josh Mendelsohn, Chadwick Martin Bailey, Inc.

This article addresses major concerns about conducting segmentation studies in the current economic situation and how to overcome these challenges. | Read Article »

Unraveling Her Shopping DNA: Four Lifelong Shopping Mind-Sets | White Paper

AMP Agency

How a woman approaches shopping can tell you many things. If you truly understand how she shops, there's a chance you'll understand how best to connect with her, what messages to send, and how to engage her with your brand. AMP Agency's research uncovered four distinct and separate shopping mind-sets that stay with a woman throughout the entire course of her life. In fact, despite whatever life throws at these women, their approach to shopping does not change. This is good news for marketers. | Read White Paper »

Segmenting for Success | Article

Sawtooth Technologies, Inc.

Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies, Inc. highlights the benefits, approach, and uses of segmenting a market in such a way. | Read Article »

The Needs of a Segment Should Drive Design | Article

Gail Ritacco, Vice President, Product Ventures

Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. | Read Article »

Green Gets Real: Current Economic Environment Subduing Green Enthusiasm But Driving Practical Action | Article

GfK

The GfK Roper Green Gauge study revealed that consumers are more aware of green issues and are also finding ways to save money while being green. This study identified six key segments based on consumer attitudes and behaviors. | Read Article »

Segmenting the New 'Gamer' | Article

Chadwick Martin Bailey, Inc.

An interview with Electronic Arts' Stephen Day on their work with Chadwick Martin Bailey in developing a strategy in the gamer marketplace. | Read Article »

Lessons Learned In Market Segmentation | White Paper

SDR Consulting

This paper covers some of the challenges in market segmentation - finding the right approach, uncovering new segments, and getting actionable results. SDR Consulting identifies certain practices that are often associated with successful segmentation programs. | Read White Paper »

Implementation Tactics For Segmentation | White Paper

SDR Consulting

For many firms, market segmentation has failed, not so much because there was a failure to find appropriate segments, but more often because there was an inability to translate the segment definitions to customer and prospect databases. This paper describes the use of custom segmentation in comparison with a traditional approach. | Read White Paper »

Bridging the Gap Between Data and Creativity Through Market Research | Article

Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.

The gap between by-the-numbers strategic consultants and creative ad agencies can be bridged by effective market research. In this article Jeff McKenna explains how market segmentation finds consumer preferences, needs and brand attitudes that can help influence the "emotional" and creative side of advertising. | Read Article »

Better Questions For Segmentation: Use of MAX-DIFF | White Paper

Rajan Sambandam, TRC

Using Maximum Difference Scaling as a method in designing surveys may ensure more useful results in your market research. It is a comparative method based on importance that sidesteps the problems associated with traditional importance scales. TRC explains the mechanics behind this method through a detailed example in this white paper. | Read White Paper »

Psychographic Profile: East Coast vs. West Coast Stereotypes | Article

Copernicus Marketing Consulting & Research

Psychographics include variables related to attitudes, interests, personality characteristics, and values. This article shares insights on East Coast vs West Coast stereotypes. | Read Article »

Don’t Give Up On That Segmentation Study – Do It Smarter | Article

Chadwick Martin Bailey, Inc.

In uncertain economic times, segmentation of your market can be difficult. This article covers top concerns addressing strategists and provides actionable insight. | Read Article »

Database Scoring with Object Based Segmentation | White Paper

Rajan Sambandam, TRC

Segmentation created from company databases are often lacking the rich segmentation schemes formed by attitudinal surveys. A new approach is Object based segmentation that uses database variables at the basis for forming attitudinal segments, leaving both markets classifiable with clear demographic segments. TRC compares traditional segmentation analysis with Object based. | Read White Paper »

MaxDiff: A New Way to Prioritize Benefit Statements | Article

Sawtooth Technologies, Inc.

MaxDiff is a great methodology for prioritizing benefit statements. You’ll learn which statements resonate most with your market in this article. | Read Article »

Why Should My Company Care About Being “Green”? | Article

Joe Bates, Vice President, Rockbridge Associates

The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. | Read Article »

HYBRID SEGMENTATION: Producing A Segmentation That's Interesting And Actionable | White Paper

Paul M. Gurwitz, Ph. D., Managing Director, Renaissance Research & Consulting, Inc.

Classical techniques of attitudinal segmentation, like Cluster Analysis, produce interesting groups that are not particularly useful. Targeting methods like CHAID produce groups related to an objective, and therefore useful, but they lack depth and are not interesting. This white paper presents a mix of the two methods - Hybrid Segmentation - as a method that produces segments that are both interesting and actionable. | Read White Paper »

How to Identify the Most Profitable Targets | Article

Copernicus Marketing Consulting and Research

A top ten list of criteria used to identify financially-optimal targets. | Read Article »

Segmentation Success | White Paper

Michael Sosnowski, TRC

This paper explains the basic building blocks of the segmentation process and its implementation. | Read White Paper »

Creating Actionable Segmentation: How You Can Harness the Power for Your Organization | Article

Lisa Gudding, GfK

This 2009 case study of oil giant BP describes the design and implementation of a global segmentation project. | Read Article »

Interview: Adapting Marketing Research Tools for the Digital Age | Article

Copernicus Marketing Consulting and Research

Marketing Fray sat down with Copernicus' Eric Paquette, a senior vice president at the firm who's leading the digital charge, and posed three questions about how and what marketers can do to make good digital marketing decisions. | Read Article »

Understand Choice in Banking: Use of Discrete Choice Conjoint Analysis | White Paper

TRC

Conjoint analysis provides incentive for survey respondents to determine which features must not be omitted in their final purchase. The method closely mirrors decision-making in the real world, and as shown by TRC in this white paper, is applicable to many situations including how customers choose their bank. | Read White Paper »

Why Doesn't My Market Segmentation Work? | Article

Copernicus Marketing Consulting and Research

This article shares scenarios where you might run into problems with market segmentation. | Read Article »

Conjoint Analysis: Staff Training | Case Study

Sawtooth Technologies, Inc.

This report describes the process of teaching a client proper execution of a conjoint study to enable them to conduct their own studies in the future. Sawtooth Technologies, Inc. trained the client's staff on multiple teaching points and illuminated distinct market segments for the client to focus on. | Read Case Study »

Good Versus Bad Market Segmentation | Service

Copernicus Marketing Consulting and Research

The qualities of good market segmentation include the results - does the research yield distinct, proprietary, highly profitable market segments? Copernicus Marketing Consulting and Research shares their 5 steps toward good market segmentation. | Read Service »

Becoming a Hidden Champion in Niche Marketing | Article

SIS International Research

They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification. | Read Article »

Survey of Analysis Methods Part II | White Paper

Rajan Sambandam, TRC

This is Part II of a series looking at aspects of practical marketing research: identifying key drivers and developing segments. This content describes specific segmentation methods: cluster analysis, neural networks, self-organizing map (SOM), and mixture models. Included is a discussion on ideas for developing good segments. | Read White Paper »

Services related to Analytical Services > Segmentation

 Types of Research

  Modeling & Predictive Research > Forecasting

  Modeling & Predictive Research > Market Simulation

  Strategic Research > Market Segmentation

 Research Techniques & Services

  Analytical Services > Census Data / Demographic Analysis / Geo-Demographic Clustering

  Analytical Services > Forecasting

  Analytical Services > Modeling

  Analytical Services > Statistical Analysis

  Market Research Consultants > Statistical Analysis

 Market Research Software

  Demographic Analysis Software

  Geographic Information System Software

  Market Segmentation Software