Analytical Services > Segmentation
Providers 1 to 20 out of 42
(in randomized alpha order, starting with "I", after featured listings)
1.
ICR
Phone: (484) 840-4300, Media, PA
ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. ...
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2.
Infotools
Phone: +649-488-0111, Auckland, New Zealand
Every piece of market research data you collect is valuable. But sorting through it all to find the answers you need, can be hard work....
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3.
Insight Strategy Group
Phone: (212) 584-2323, New York, NY
Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers....
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4.
Ipsos
Phone: (212) 265-3200, New York, NY
Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management....
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5.
M/A/R/C® Research
Phone: (800) 884-MARC (6272), Irving, TX
M/A/R/C® Research is a custom marketing research firm dedicated to helping clients create, evaluate and strengthen their brands....
Read more about M/A/R/C® Research »
6.
Maritz Research
Phone: (877) 4-MARITZ, Fenton, MO
Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery....
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7.
Marketing Analysts, LLC
Phone: (843) 797-8900 x1119, Charleston, SC
In business since 1982, MAi offers insightfull leading edge marketing research design and analysis, helping clients grow their business....
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8.
MarketTools
Phone: (866) 499-3750, Florham Park, NJ
MarketTools, a part of MetrixLab provides online research in over 50 countries globally....
Read more about MarketTools »
9.
Meyers Research Center
Phone: (646) 512-5137, New York, NY
Meyers Research Center is a full-service market research and stragetic marketing firm providing Shopper, Observational, Retail and Consumer Insights....
Read more about Meyers Research Center »
10.
MRSI (Marketing Research Services, Inc.)
Phone: (513) 579-1555, Cincinnati, OH
MRSI has served consumer and B2B clients since 1973. We’re full-service, specializing in product development, consumer insights, Hispanic research....
Read more about MRSI (Marketing Research Services, Inc.) »
11.
Pacific Market Research
Phone: (425) 271-2300, Renton, WA
Pacific is an independent, nationally-known market research firm. Strengths: international, social media & usability research, Spanish language CATI...
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12.
Peryam & Kroll Research Corporation
Phone: (773) 774-3100, Chicago, IL
Staff of 300, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas...
Read more about Peryam & Kroll Research Corporation »
13.
Q&A Research, Inc.
Phone: (415) 883-1188, Novato, CA
Full service. CATI interviewing, web and mail surveys, full data processing capabilities, multivariate analysis, focus facilities and recruiting...
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14.
RED C Research & Marketing Group
Phone: +353-1818-6316, Dublin, Ireland
RED C's mission is to help companies maximise product positioning & marketing, for sustained growth, by providing clarity to business from insight....
Read more about RED C Research & Marketing Group »
15.
Renaissance Research & Consulting, Inc.
Phone: (212) 319-1833, New York, NY
Actionable solutions to marketing problems thru innovative statistical tools, thoughtful analysis and insightful interviewing...
Read more about Renaissance Research & Consulting, Inc. »
16.
Research | Strategy Group Inc.
Phone: (416) 928-0678, Toronto, Canada
rsg is an independent company with global reach. rsg provides elegant research design which results in making the complex ‘simple’....
Read more about Research | Strategy Group Inc. »
17.
Rockbridge Associates
Phone: (703) 757-5213, Great Falls, VA
Rockbridge Associates is a custom market research firm focused on the services, technology, and associations sectors....
Read more about Rockbridge Associates »
18.
RTi Research
Phone: (203) 324-2420, Stamford, CT
RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives....
Read more about RTi Research »
19.
Saggese & Associates, LLC
Phone: (203) 261-5177, Trumbull, CT
A Full Service Global Pharmaceutical Marketing Research Company offering both qualitative and quantitative research services....
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20.
SIS International Research
Phone: (212) 505-6805, New York, NY
SIS International Research, founded in 1984, is a leading full-service global & US Market Research and Market Intelligence Firm....
Read more about SIS International Research »
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Addressing Concerns Over Market Segmentation in Uncertain Times
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This article addresses major concerns about conducting segmentation studies in the current economic situation and how to overcome these challenges. Read Article »
Unraveling Her Shopping DNA: Four Lifelong Shopping Mind-Sets
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How a woman approaches shopping can tell you many things. If you truly understand how she shops, there's a chance you'll understand how best to connect with her, what messages to send, and how to engage her with your brand. AMP Agency's research uncovered four distinct and separate shopping mind-sets that stay with a woman throughout the entire course of her life. In fact, despite whatever life throws at these women, their approach to shopping does not change. This is good news for marketers. Read White Paper »
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Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies highlights the benefits, approach, and uses of segmenting a market in such a way. Read Article »
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Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. Read Article »
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Lessons Learned In Market Segmentation
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This paper covers some of the challenges in market segmentation - finding the right approach, uncovering new segments, and getting actionable results. SDR Consulting identifies certain practices that are often associated with successful segmentation programs. Read White Paper »
Implementation Tactics For Segmentation
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For many firms, market segmentation has failed, not so much because there was a failure to find appropriate segments, but more often because there was an inability to translate the segment definitions to customer and prospect databases. This paper describes the use of custom segmentation in comparison with a traditional approach. Read White Paper »
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HYBRID SEGMENTATION: Producing A Segmentation That's Interesting And Actionable
by Paul M. Gurwitz, Ph. D., Managing Director, Renaissance Research & Consulting, Inc.
Classical techniques of attitudinal segmentation, like Cluster Analysis, produce interesting groups that are not particularly useful. Targeting methods like CHAID produce groups related to an objective, and therefore useful, but they lack depth and are not interesting. This white paper presents a mix of the two methods - Hybrid Segmentation - as a method that produces segments that are both interesting and actionable. Read White Paper »
Database Scoring with Object Based Segmentation
by Rajan Sambandam, TRC
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MaxDiff is a great methodology for prioritizing benefit statements. You’ll learn which statements resonate most with your market in this article. Read Article »
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This paper explains the basic building blocks of the segmentation process and its implementation. Read White Paper »
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This article shares scenarios where you might run into problems with market segmentation. Read Article »
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The qualities of good market segmentation include the results - does the research yield distinct, proprietary, highly profitable market segments? Copernicus Marketing Consulting and Research shares their 5 steps toward good market segmentation. Read Article »
Conjoint Analysis: Staff Training
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This report describes the process of teaching a client proper execution of a conjoint study to enable them to conduct their own studies in the future. Sawtooth Technologies trained the client's staff on multiple teaching points and illuminated distinct market segments for the client to focus on. Read Case Study »
Project Scope: Market Segmentation
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While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about a common project type: market segmentation. Read Market Research Book »
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Each stage in the customer lifecycle — acquisition, service, growth, retention — has its own unique customer needs, attitudes and behaviors. The goal for customer acquisition should be deciding which prospects most closely match a company’s "ideal prospect" profile. Read White Paper »
Segmentation Woes: Avoiding Vivid Descriptors and Fuzzy Segments
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Learn how qualitative research can be more targeted and effective. Using segmentation analysis to create focus groups requires you to both understand the technical definitions of the segments and to develop statisical-based screening questions that select "pure types" for each segment. Read Article »
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They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification. Read Article »
Survey of Analysis Methods Part II
by Rajan Sambandam, TRC
This is Part II of a series looking at aspects of practical marketing research: identifying key drivers and developing segments. This content describes specific segmentation methods: cluster analysis, neural networks, self-organizing map (SOM), and mixture models. Included is a discussion on ideas for developing good segments. Read White Paper »
