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Deerfield, IL - Phone: (847) 267-0169 Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome... |
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Alameda, CA - Phone: (800) 657-9647 We offer insight …You gain the advantage. AFG conducts product and market research on behalf of our worldwide financial, software, telecommunications,... |
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New York, NY - Phone: (212) 599-7630 Global analytics firm specializing in customized marketing mix modeling, segmentation, predictive modeling, optimization, and loyalty analysis.... |
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Applied Marketing Research, Inc. Kansas City , MO - Phone: (816) 442-1010 Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews... |
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Traverse City, MI - Phone: (231) 922-1499 AVERO Research combines the most current research and analysis techniques with significant marketing and business experience to generate insight that ... |
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Chamberlain Research Consultants, Inc. Madison, WI - Phone: (608) 246-3010 Chamberlain Research Consultants Inc. is an international market research firm providing a competitive advantage through strategic market research.... |
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San Rafael, CA - Phone: (415) 453-9030 Communique Partners specializes in online surveys, focus groups, and building and managing next generation custom and proprietary online panels.... |
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Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
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Buffalo, NY - Phone: (716) 646-1115 Packaged goods approach to marketing and research, with obsessive attention to detail. We specialize in A&U Studies, New Product Development, Custome... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Belmont, MA - Phone: (617) 484-6225 Daniel Research Group is a market research consortium providing technology sector clients tactical and strategic research and consulting services.... |
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Cincinnati, OH - Phone: (513) 651-2990 As a custom research firm, Directions offers insightful solutions that are applied across an array of industry segments.... |
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Ebony Marketing Research, Inc. Bronx, NY - Phone: (718) 320-3220 Multicultural Ethnic Research,qualitative and quantitative research, data collection and project managment, Online focus groups and Surveys.... |
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Arlington, VA - Phone: (703) 842-0200 Edge Research is a boutique full service research company with prominent clients in the corporate and non-profit sectors. We offer customized researc... |
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Stone Mountain, GA - Phone: (770) 455-6994 EMS is a research firm specializing in Customer-Focused Research for the energy/utility industry. 35+ yrs experience in energy AND market research.... |
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Mexico City, Mexico - Phone: +5255-5250-4122 Full-service international qualitative and quantitative research company with 30+ years of experience, conducting more than 1000 focus groups annually... |
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Tarrytown, NY - Phone: (914) 631-1019 ECI is your professional, high quality, Custom Market Research Partner.... |
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Media, PA - Phone: (484) 840-4300 ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. Globally in 90+ countries... |
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New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
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Japan Market Intelligence (JMI) Tokyo, Japan - Phone: +813-6230-0970 Japan Market Intelligence (JMI) is a full-service market research consultancy and bilingual partner that specializes in servicing your needs in Japan... |
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Description of Analytical Services > Segmentation
Market research companies offering segmentation analytical services. Quickly choose a provider of this statistical technique used to identify groups of consumers within a category based on attitudes and/or behavior. A consumer or market segments are internally homogene (in a way meaningful for the business in question) while being externally heterogene. Segmentation can be an important consideration in developing brand strategy.
Related Resources
A Practical Guide To Market Segmentation | White Paper
Paul Hague, Director, B2B International
| There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper » |
The Needs of a Segment Should Drive Design | Article
Gail Ritacco, Vice President, Product Ventures
| Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. | Read Article » |
Better Questions For Segmentation: Use of MAX-DIFF | White Paper
Rajan Sambandam, TRC
| Using Maximum Difference Scaling as a method in designing surveys may ensure more useful results in your market research. It is a comparative method based on importance that sidesteps the problems associated with traditional importance scales. TRC explains the mechanics behind this method through a detailed example in this white paper. | Read White Paper » |
Database Scoring with Object Based Segmentation | White Paper
Rajan Sambandam, TRC
| Segmentation created from company databases are often lacking the rich segmentation schemes formed by attitudinal surveys. A new approach is Object based segmentation that uses database variables at the basis for forming attitudinal segments, leaving both markets classifiable with clear demographic segments. TRC compares traditional segmentation analysis with Object based. | Read White Paper » |
Why Should My Company Care About Being “Green”? | Article
Joe Bates, Vice President, Rockbridge Associates
| The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. | Read Article » |
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Services related to Analytical Services > Segmentation
Types of Research
Modeling & Predictive Research > Forecasting
Modeling & Predictive Research > Market Simulation
Strategic Research > Market Segmentation
Research Techniques & Services
Analytical Services > Census Data / Demographic Analysis / Geo-Demographic Clustering
Analytical Services > Forecasting
Analytical Services > Modeling
Analytical Services > Statistical Analysis
Market Research Consultants > Statistical Analysis
Market Research Software
Demographic Analysis Software
Geographic Information System Software
Market Segmentation Software
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