Analytical Services > Segmentation
Marketing Research Firms in Connecticut
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "R", after featured listings)
1.
RTi Research
Phone: (203) 324-2420, Stamford, CT
RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives....
Read more about RTi Research »
2.
Saggese & Associates, LLC
Phone: (203) 261-5177, Trumbull, CT
A Full Service Global Pharmaceutical Marketing Research Company offering both qualitative and quantitative research services....
Read more about Saggese & Associates, LLC »
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A Practical Guide To Market Segmentation
by Paul Hague, Director, B2B International
There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. Read White Paper »
Addressing Concerns Over Market Segmentation in Uncertain Times
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
This article addresses major concerns about conducting segmentation studies in the current economic situation and how to overcome these challenges. Read Article »
Unraveling Her Shopping DNA: Four Lifelong Shopping Mind-Sets
by AMP Agency
How a woman approaches shopping can tell you many things. If you truly understand how she shops, there's a chance you'll understand how best to connect with her, what messages to send, and how to engage her with your brand. AMP Agency's research uncovered four distinct and separate shopping mind-sets that stay with a woman throughout the entire course of her life. In fact, despite whatever life throws at these women, their approach to shopping does not change. This is good news for marketers. Read White Paper »
Segmenting for Success
by Sawtooth Technologies Consulting Group
Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies highlights the benefits, approach, and uses of segmenting a market in such a way. Read Article »
The Needs of a Segment Should Drive Design
by Gail Ritacco, Vice President, Product Ventures
Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. Read Article »
Green Gets Real: Current Economic Environment Subduing Green Enthusiasm But Driving Practical Action
by GfK
The GfK Roper Green Gauge study revealed that consumers are more aware of green issues and are also finding ways to save money while being green. This study identified six key segments based on consumer attitudes and behaviors. Read Article »
Segmenting the New 'Gamer'
by Chadwick Martin Bailey, Inc.
An interview with Electronic Arts' Stephen Day on their work with Chadwick Martin Bailey in developing a strategy in the gamer marketplace. Read Article »
Lessons Learned In Market Segmentation
by SDR Consulting
This paper covers some of the challenges in market segmentation - finding the right approach, uncovering new segments, and getting actionable results. SDR Consulting identifies certain practices that are often associated with successful segmentation programs. Read White Paper »
Being Smart about Mobile
by Labbrand
There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy. Read Article »
Implementation Tactics For Segmentation
by SDR Consulting
For many firms, market segmentation has failed, not so much because there was a failure to find appropriate segments, but more often because there was an inability to translate the segment definitions to customer and prospect databases. This paper describes the use of custom segmentation in comparison with a traditional approach. Read White Paper »
Bridging the Gap Between Data and Creativity Through Market Research
by Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.
The gap between by-the-numbers strategic consultants and creative ad agencies can be bridged by effective market research. In this article Jeff McKenna explains how market segmentation finds consumer preferences, needs and brand attitudes that can help influence the "emotional" and creative side of advertising. Read Article »
Better Questions For Segmentation: Use of MAX-DIFF
by Rajan Sambandam, TRC
Using Maximum Difference Scaling as a method in designing surveys may ensure more useful results in your market research. It is a comparative method based on importance that sidesteps the problems associated with traditional importance scales. TRC explains the mechanics behind this method through a detailed example in this white paper. Read White Paper »
Psychographic Profile: East Coast vs. West Coast Stereotypes
by Copernicus Marketing Consulting & Research
Psychographics include variables related to attitudes, interests, personality characteristics, and values. This article shares insights on East Coast vs West Coast stereotypes. Read Article »
Advocacy and the Revenue Narrative: A Case Study
by Don Ryan, Vice President, Technology Practice, Market Probe, Inc.
Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors. Read Case Study »
Market Segmentation Studies: 5 Ways to Get the Most Out of Your Efforts
by Gina Woodall, Senior VP, Rockbridge Associates
What can researchers do to help clients gain a more intimate understanding of the different segments of their market? Read Article »
Don’t Give Up On That Segmentation Study – Do It Smarter
by Chadwick Martin Bailey, Inc.
In uncertain economic times, segmentation of your market can be difficult. This article covers top concerns addressing strategists and provides actionable insight. Read Article »
MaxDiff: A New Way to Prioritize Benefit Statements
by Sawtooth Technologies Consulting Group
MaxDiff is a great methodology for prioritizing benefit statements. You’ll learn which statements resonate most with your market in this article. Read Article »
Why Should My Company Care About Being “Green”?
by Joe Bates, Vice President, Rockbridge Associates
The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. Read Article »
Database Scoring with Object Based Segmentation
by Rajan Sambandam, TRC
Segmentation created from company databases are often lacking the rich segmentation schemes formed by attitudinal surveys. A new approach is Object based segmentation that uses database variables at the basis for forming attitudinal segments, leaving both markets classifiable with clear demographic segments. TRC compares traditional segmentation analysis with Object based. Read White Paper »
HYBRID SEGMENTATION: Producing A Segmentation That's Interesting And Actionable
by Paul M. Gurwitz, Ph. D., Managing Director, Renaissance Research & Consulting, Inc.
Classical techniques of attitudinal segmentation, like Cluster Analysis, produce interesting groups that are not particularly useful. Targeting methods like CHAID produce groups related to an objective, and therefore useful, but they lack depth and are not interesting. This white paper presents a mix of the two methods - Hybrid Segmentation - as a method that produces segments that are both interesting and actionable. Read White Paper »
Profiting from Engagement: Manage Customer Loyalty and Profitability, Not Just Satisfaction
by Customer Lifecycle, LLC
Managing customer loyalty and profitability requires that the research supporting it be designed to provide both strategic and tactical information. This requires design and application considerations outside the framework of traditional approaches to only satisfaction metrics. Read White Paper »
How to Identify the Most Profitable Targets
by Copernicus Marketing Consulting and Research
A top ten list of criteria used to identify financially-optimal targets. Read Article »
Segmentation Success
by Michael Sosnowski, TRC
This paper explains the basic building blocks of the segmentation process and its implementation. Read White Paper »
Creating Actionable Segmentation: How You Can Harness the Power for Your Organization
by Lisa Gudding, GfK
This 2009 case study of oil giant BP describes the design and implementation of a global segmentation project. Read Article »
Interview: Adapting Marketing Research Tools for the Digital Age
by Copernicus Marketing Consulting and Research
Marketing Fray sat down with Copernicus' Eric Paquette, a senior vice president at the firm who's leading the digital charge, and posed three questions about how and what marketers can do to make good digital marketing decisions. Read Article »
MarketSight Boston Scientific Case Study
by MarketSight
The challenge for Boston Scientific was to quickly and easily analyze primary research data for a variety of healthcare decision makers including physicians, hospital administrators, operations managers, payers and patients. Read Case Study »
Understand Choice in Banking: Use of Discrete Choice Conjoint Analysis
by TRC
Conjoint analysis provides incentive for survey respondents to determine which features must not be omitted in their final purchase. The method closely mirrors decision-making in the real world, and as shown by TRC in this white paper, is applicable to many situations including how customers choose their bank. Read White Paper »
Why Doesn't My Market Segmentation Work?
by Copernicus Marketing Consulting and Research
This article shares scenarios where you might run into problems with market segmentation. Read Article »
Good Versus Bad Market Segmentation
by Copernicus Marketing Consulting and Research
The qualities of good market segmentation include the results - does the research yield distinct, proprietary, highly profitable market segments? Copernicus Marketing Consulting and Research shares their 5 steps toward good market segmentation. Read Article »
Conjoint Analysis: Staff Training
by Sawtooth Technologies Consulting Group
This report describes the process of teaching a client proper execution of a conjoint study to enable them to conduct their own studies in the future. Sawtooth Technologies trained the client's staff on multiple teaching points and illuminated distinct market segments for the client to focus on. Read Case Study »
Project Scope: Market Segmentation
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about a common project type: market segmentation. Read Market Research Book »
Segmentation Woes: Avoiding Vivid Descriptors and Fuzzy Segments
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Learn how qualitative research can be more targeted and effective. Using segmentation analysis to create focus groups requires you to both understand the technical definitions of the segments and to develop statisical-based screening questions that select "pure types" for each segment. Read Article »
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 1: Acquisition
by Customer Lifecycle, LLC
Each stage in the customer lifecycle — acquisition, service, growth, retention — has its own unique customer needs, attitudes and behaviors. The goal for customer acquisition should be deciding which prospects most closely match a company’s "ideal prospect" profile. Read White Paper »
Becoming a Hidden Champion in Niche Marketing
by SIS International Research
They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification. Read Article »
Survey of Analysis Methods Part II
by Rajan Sambandam, TRC
This is Part II of a series looking at aspects of practical marketing research: identifying key drivers and developing segments. This content describes specific segmentation methods: cluster analysis, neural networks, self-organizing map (SOM), and mixture models. Included is a discussion on ideas for developing good segments. Read White Paper »
