Analytical Services > Segmentation
Marketing Research Firms in Chicago (IL--IN--WI)
Providers 1 to 3 out of 3
(in randomized alpha order, starting with "A", after featured listings)
1.
Aeffect, Inc.
Phone: (847) 267-0169, Deerfield, IL
Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome...
Read more about Aeffect, Inc. »
2.
C+R Research Services, Inc.
Phone: (312) 828-9200, Chicago, IL
C+R Research—a consumer and market insights firm—conducts qualitative and quantitative research blending traditional and non-traditional methodologies...
Read more about C+R Research Services, Inc. »
3.
Peryam & Kroll Research Corporation
Phone: (773) 774-3100, Chicago, IL
Staff of 300, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas...
Read more about Peryam & Kroll Research Corporation »
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Addressing Concerns Over Market Segmentation in Uncertain Times
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This article addresses major concerns about conducting segmentation studies in the current economic situation and how to overcome these challenges. Read Article »
Unraveling Her Shopping DNA: Four Lifelong Shopping Mind-Sets
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How a woman approaches shopping can tell you many things. If you truly understand how she shops, there's a chance you'll understand how best to connect with her, what messages to send, and how to engage her with your brand. AMP Agency's research uncovered four distinct and separate shopping mind-sets that stay with a woman throughout the entire course of her life. In fact, despite whatever life throws at these women, their approach to shopping does not change. This is good news for marketers. Read White Paper »
Segmenting for Success
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The Needs of a Segment Should Drive Design
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Implementation Tactics For Segmentation
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This paper explains the basic building blocks of the segmentation process and its implementation. Read White Paper »
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MarketSight Boston Scientific Case Study
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This article shares scenarios where you might run into problems with market segmentation. Read Article »
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They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification. Read Article »
Survey of Analysis Methods Part II
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This is Part II of a series looking at aspects of practical marketing research: identifying key drivers and developing segments. This content describes specific segmentation methods: cluster analysis, neural networks, self-organizing map (SOM), and mixture models. Included is a discussion on ideas for developing good segments. Read White Paper »
