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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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LRW - Lieberman Research Worldwide Los Angeles, CA - Phone: (310) 553-0550 LRW, the "so what?" company. This deceptively simple question drives our every move. For each marketing research project, this question holds our team... |
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Irving, TX - Phone: (800) 884-MARC (6272) M/A/R/C® Research is a full-service marketing research & consulting firm offering innovative qualitative & quantitative methodologies.... |
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New York, NY - Phone: (212) 255-7775 Manhattan Research, LLC is a healthcare market research and services firm that helps healthcare and life sciences organizations adapt, prosper and exp... |
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Mara Friedman Brand Strategist Los Angeles, CA - Phone: (310) 470-8815 Strategically-focused qualitative moderator, using insightful tools developed over the years to identify opportunities for brands to stand out....... |
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Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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Centerville, OH - Phone: (937) 885-4079 MarkeTact Consulting serves clients in the fenestration and construction products industries by providing strategic and marketing solutions.... |
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Boston, MA - Phone: (617) 323-1862 Market Directions facilitates understanding of customers’ needs - data gathered and analyzed significantly increases sales and competitive position.... |
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Amherst, NY - Phone: (716) 836-8683 Combining the latest behavioral and psychographic research techniques with advanced analytics to bring you practical, actionable results... |
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Scottsdale , AZ - Phone: (480) 393-1200 Market Solutions Group, a full service marketing research company, designs and implements research solutions and applies advanced research technique... |
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New York, NY - Phone: (212) 884-9200 Full custom services. Statistical expertise. Tactical & strategic. Database integration including segmentations uploaded on MRI's national study. ... |
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Pleasantville, NY - Phone: (914) 741-0301 Since 1981, Nelson Research, Inc. has provided a wide variety of marketing research services, including qualitative and quantitative studies.... |
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Mount Kisco, NY - Phone: (914) 241-1900 Strategic market research services. Expertise in market positioning, brand equity analysis, and satisfaction studies... |
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Princeton, NJ - Phone: (800) 444-4672 Part of Opinion Research Corporation Opinion Research Corporation is the market research industry's only global boutique... |
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New Orleans, LA - Phone: (800) 808-4643 Full-service custom market research firm serving the intelligence needs of a variety of industries including those of Fortune 500 companies... |
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Chicago, IL - Phone: (888) 910-5800 We specialize in gathering difficult-to-find competitive information, anywhere in the world, and delivering it quickly.... |
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Plus Sign Market Research, LLC Media, PA - Phone: (610) 627-0880 A+ Quality, Insight & Innovation. Strategic Marketing & Communications Consulting, Advanced Statistical Analysis, and Tracking Studies.... |
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Exton, PA - Phone: (800) 314 4630 QMS Partners is a full-service marketing research company, with expertise ranging from research strategy and design to analysis and reporting... |
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Stamford, CT - Phone: (203) 324-2420 RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives... |
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| 20. |
Research Perspectives Int'l (RPI) White Plains, NY - Phone: (914) 694-1720 Full-service custom strategic and tactical research solutions provided with a worldwide perspective.... |
Description of Strategic Research
Market research businesses conducting strategic research. Locate a company offering research services designed to generate information used to develop a strategic marketing plan for a product or service. Information collected can provide insights into its competitive advantages, a profile of its best prospects, and communication opportunities.
Related Resources
A Practical Guide To Market Segmentation | White Paper
Paul Hague, Director, B2B International
 | There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper » |
How Big Is The Market... Really? | Article
Mark Towery, Managing Director, Geo Strategy Partners
| The correct way to estimate market size depends on four different cuts of market data. The first examines demand; the second defines the "addressable market." Following that is analysis of the realistic opportunities for competition, and finally a targeted selection of "winnable" market opportunities. Geo Strategy Partners explains the process of determining market size to assess potential opportunities in this article. | Read Article » |
Are You Ready to Grow Again? | Article
Mark Towery, Managing Director, Geo Strategy Partners
| Refocus; Retool; Recover. Your go-to-market strategy and business model need to be revamped to match the current economy's competitive landscape. To re-energize your product and drive sales, hone in on the hidden motivators of your customers and examine what has changed in your market sector. Geo Strategy Partners shares their insights for strategic positioning in this economy. | Read Article » |
Market Segmentation: One Method, Four Examples | Case Study
Rajan Sambandam, TRC
| Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. | Read Case Study » |
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Types of Research
Business-to-Business Market Research
Corporate Image & Identity Research
Idea Generation
Strategic Research > Market Opportunity Evaluation
Strategic Research > Market Segmentation
Research Techniques & Services
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Market Research Consultants
Market Research Consultants > Advertising & Communication
Market Research Consultants > Business-to-Business Research
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