Tracking Research
Marketing Research Firms in Connecticut 

Providers 1 to 4 out of 4
(in randomized alpha order, starting with "R", after featured listings)

 

1.

RTi Research

Phone: (203) 324-2420, Stamford, CT

RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives....
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2.

SmartRevenue

Phone: (651) 735-3654, Stamford, CT

SmartRevenue insights, strategies, and solutions drive optimized marketing and merchandising strategies to improve top & bottom performance...
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3.

SSI

Phone: (203) 567-7200, Shelton, CT

SSI is the premier global provider of sampling solutions for survey research....
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4.

Toluna

Phone: (203) 834-8585, Wilton, CT

Offering global consumer and specialty panels that deliver sample unparalleled in reliability and representation from millions of panelists worldwide....
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Return on Investment in Market Research

by SIS International Research

Market research companies can implement several strategies for tracking return on investment for their research. The client can specify project milestones, objectives, KPIs, and other metrics detailed in this article. Read Article »

 

 

Article
Smaller sample sizes—money prudently saved or money foolishly wasted?

by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

It is common practice to reduce the sample sizes used in quant studies to save money, a tendency exacerbated by the current economic environment. Though this approach can sometimes result in prudently saving some money, it can also have a disastrous result: spending the entire budget on a study that does not accomplish its business objective. Here's how. Read Article »