Tracking Research
Marketing Research Firms in Dallas-Fort Worth (TX)
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "M", after featured listings)
1.
M/A/R/C® Research
Phone: (800) 884-MARC (6272), Irving, TX
M/A/R/C® Research is a custom marketing research firm dedicated to helping clients create, evaluate and strengthen their brands....
Read more about M/A/R/C® Research »
2.
Information Unlimited, Inc.
Phone: (972) 386-4498, ext. 258, Dallas, TX
IUI delivers timely, high quality quantitative data with a proactive management staff that keeps clients well informed....
Read more about Information Unlimited, Inc. »
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Market research companies can implement several strategies for tracking return on investment for their research. The client can specify project milestones, objectives, KPIs, and other metrics detailed in this article. Read Article »
Smaller sample sizes—money prudently saved or money foolishly wasted?
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It is common practice to reduce the sample sizes used in quant studies to save money, a tendency exacerbated by the current economic environment. Though this approach can sometimes result in prudently saving some money, it can also have a disastrous result: spending the entire budget on a study that does not accomplish its business objective. Here's how. Read Article »
