Tracking Research
Marketing Research Firms in Raleigh (NC)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "W", after featured listings)
1.
W5
Phone: (919) 932-1117, Durham, NC
W5 combines the professional services offered by marketing research firms, strategy-oriented management consultancies and brand planning agencies....
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Return on Investment in Market Research
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Market research companies can implement several strategies for tracking return on investment for their research. The client can specify project milestones, objectives, KPIs, and other metrics detailed in this article. Read Article »
Smaller sample sizes—money prudently saved or money foolishly wasted?
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
It is common practice to reduce the sample sizes used in quant studies to save money, a tendency exacerbated by the current economic environment. Though this approach can sometimes result in prudently saving some money, it can also have a disastrous result: spending the entire budget on a study that does not accomplish its business objective. Here's how. Read Article »
