Website Usability Research
Marketing Research Firms in Sacramento (CA)
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "C", after featured listings)
1.
C2 Consumer Research
Phone: (916) 788-1340 x10, Roseville , CA
C2 Consumer Research =
Nationwide Recruiting+Quantitative Research+Qualitative Research+Focus Group Facility Serving Sacramento+Placer Counties...
Read more about C2 Consumer Research »
2.
Opinions... of Sacramento
Phone: (916) 568-1226, Sacramento, CA
Respondent friendly location, at Sacramento's geographic as well as population center, in a safe and well lit area with front door parking....
Read more about Opinions... of Sacramento »
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Related Articles
Wait, I can do what? (A study of Amazon and Netflix on-demand video services)
by Catalyst Group
This report shares findings on the user experience for Netflix and Amazon On-Demand movie services. Follow the process of Catalyst Group from stated objectives through observations and insights. Read Case Study »
Online Dating: Usability Study Report
by Catalyst Group
This study evaluated two top online dating sites for usability - eHarmony and Match.com. Users shared their experiences and perceptions of the two sites in interviews and eye-tracking research was conducted. The results were interesting and pointed out issues with technology facilitating emotional connection and chemistry between users. Read Case Study »
Google vs. Bing – Search Engine Preference
by Catalyst Group
This study compares user impressions of the Google and Bing search engines. Catalyst Group shares feedback from participants and eye tracking data regarding advertising space. Read Case Study »
Why Design Matters When Choosing a Social Computing Platform
by Kay Corry Aubrey, Usability Resources Inc.
Results from a usability study of Moxie Employee Spaces with 10 Community Managers. Read White Paper »
Mobile Surveys in Market Research
by Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
This article covers the state of mobile market research as it is today along with practical advice for making mobile surveys work. Read Article »
Beyond Red and Blue: Insights into the Design of Presidential Candidate Websites
by Catalyst Group
So much has been made of the role of the Internet in the 2008 presidential election. In particular, the Obama campaign made some impressive claims about the success of BarackObama.com in fund-raising and organization of supporters. Even on the most superficial level, the two candidate sites have a lot in common in terms of structure and content. But, to our eyes, there are many differences in terms of the design approaches taken by the two organizations. We wondered how ordinary voters might see these differences, so we conducted a comparative usability study of the two sites. Read Case Study »
Putting the "trust" back in Bank & Trust
by Catalyst Group
Catalyst Group performed both quantitative and qualitative research to compare consumer perceptions of "trust" in terms of banks. Specific institutional websites were compared using eye-tracking studies and interviews. Read White Paper »
Multilingual SEO: How often is language slowing your business growth?
by TranslateMedia
International businesses should employ search engine optimization when tapping into the world of multilingual web content. TranslateMedia shares their insights on international Internet usage and localization techniques. Read Article »
Eye Tracking Study: Friends List Layouts
by Catalyst Group
This eye tracking report from May 2009 looks at the usability and design of friends lists on social networking sites Facebook and LinkedIn. Read Case Study »
5 Ways to Eliminate Advertising ROI Anxiety in 2012
by
Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012. Read Article »
A Strategic Compass For Stanley-Bostitch
by Chadwick Martin Bailey, Inc.
This case study involves a brand research project with Stanley-Bostich during economic downturn. Chadwick Martin Bailey, Inc. teamed up to discover insights about their website users, the competitive landscape and how to increase their retail shelf space. Read Case Study »
Net Rage: A Study of Blogs and Usability
by John Franklin, Catalyst Group
Catalyst’s proprietary test of the usability of blogs sheds light on a variety of user-experience related design challenges associated with blogs’ potential to become a mainstream medium for Internet users. Read this white paper to learn more insights gained from this usability study. Read White Paper »
The Digital IQ of Prestige Brands in China
by Labbrand
The investment prestige brands make in their own digital competence could be a deciding factor in their ability to survive and thrive in China, and is likely to become increasingly important as the market matures. Read White Paper »
Extra Credit: An Eye Tracking study of Credit Card Websites
by Catalyst Group
This study takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com. The goal was to gain some understanding of what company makes it easiest (and most difficult) for users to complete the crucial task of “applying for a new credit card”. The study was structured to gather and compare eye tracking data during task completion relating to several metrics. Read Case Study »
What market researchers need to know about usability testing
by Kay Corry Aubrey, Usability Resources Inc.
An overview of usability testing, covering all steps of planning and executing your test, to analyzing and presenting results. Read Media »
Site Design Should Reward Frequent Users
by Catalyst Group
This report takes a look at interface design challenges and opportunities of catering websites for new and repeat users. Read this article for practical, experience-driven advice and tactics for building websites that survive and succeed. Read Article »
Screen Size Matters: Best Practices for Designing Websites to Match Browser Resolution
by Catalyst Group
Designing your website for various screen resolutions can be tricky but warrants serious consideration. Catalyst Group present different methods for addressing screen resolution, including optimization techniques for a hybrid approach. Read White Paper »
