Business-to-Business Market Research

Market research firms conducting research on products and services used by non-manufacturing professionals. Use business-to-business (B2B) research to study opinions, attitudes, and trends among white collar workers such as doctors, lawyers, academics, government workers, etc.

151 results are displayed in randomized alpha order, starting with "E", after featured listings.

uSamp™
uSamp™

uSamp is the technology leader in sample and insights solutions providing automation, mobile and global solutions for marketers.

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SSI
SSI

SSI (www.surveysampling.com) is the premier global provider of sampling solutions and data collection for consumer and B2B survey research.

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EFG Inc.
EFG Inc.

USA Full-service one-stop shop for International quantitative and qualitative fieldwork. Top 25 Global Research Firm with large in-house capabilities.

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Epocrates
Epocrates

Epocrates has one of the largest panels of physicians and Allied Healthcare Professionals in the United States.

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GfK
GfK

GfK is one of the world’s leading market research companies, with more than 13,000 experts working in over 100 countries.

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Related Articles

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Customer Lifecycle, LLC

Retain, the final paper in the Acquire, Serve, Grow ,and Retain series, discusses how to retain the profitable customers your organization has created by following the steps outlined in the three preceding papers. We suggest that the best way to accomplish that is through a dual perspective — aligning the perceptions of employees with the requirements of customers.

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Onboarding for Success Onboarding for Success

Camille Nicita, Chief Operating Officer, Gongos Research

Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago.

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Effective B2B Messaging: Why the CPG model fails

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

When developing a marketing strategy for consumers, consumer packaged goods (CPG) firms generally concentrate on developing a unique selling proposition (USP) to convince one person, the buyer. In an organization however, multiple people may be involved in a "buy" decision. Here are some guidelines for creating your marketing strategy and its messages.

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ROI vs. Acquisition Costs

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

Businesses buy hardware, software, and services based on ROI, right? Not always. Sometimes selling a product based on a low acquisition cost can be a far superior pitch to a high ROI. Which is more important and when?

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