Business-to-Business Market Research

Market research firms conducting research on products and services used by non-manufacturing professionals. Use business-to-business (B2B) research to study opinions, attitudes, and trends among white collar workers such as doctors, lawyers, academics, government workers, etc.

104 results are displayed in randomized alpha order, starting with "C", after featured listings.

SSI
SSI

SSI (www.surveysampling.com) is the premier global provider of sampling solutions and data collection for survey research.

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CatalystMR
CatalystMR

CatalystMR specializes in cost effective online survey programming, hosting, online respondent sample, ad & video testing, mobile surveys & reporting

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Cint USA Inc
Cint USA Inc

Cint, a global technology company, hosts OpinionHUB - the only transparent panel exchange marketplace platform for buying and selling sample.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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Stage 4: How to Retain Your Profitable Customers Stage 4: How to Retain Your Profitable Customers

Customer Lifecycle, LLC

Retain, the final paper in the Acquire, Serve, Grow ,and Retain series, discusses how to retain the profitable customers your organization has created by following the steps outlined in the three preceding papers. We suggest that the best way to accomplish that is through a dual perspective — aligning the perceptions of employees with the requirements of customers.

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Onboarding for Success Onboarding for Success

Camille Nicita, Chief Operating Officer, Gongos Research

Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago.

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Effective B2B Messaging: Why the CPG model fails

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

When developing a marketing strategy for consumers, consumer packaged goods (CPG) firms generally concentrate on developing a unique selling proposition (USP) to convince one person, the buyer. In an organization however, multiple people may be involved in a "buy" decision. Here are some guidelines for creating your marketing strategy and its messages.

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ROI vs. Acquisition Costs

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

Businesses buy hardware, software, and services based on ROI, right? Not always. Sometimes selling a product based on a low acquisition cost can be a far superior pitch to a high ROI. Which is more important and when?

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