Advertising Research

Market research companies conducting advertising research studies and surveys. Find firms that generate advertising research information about what is being communicated through a specific advertising vehicle.

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GfK
GfK

GfK is one of the world’s leading market research companies, with more than 13,000 experts working in over 100 countries.

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GutCheck
GutCheck

GutCheck is transforming market research through instant access to target consumers so you can answers critical business questions in hours, not weeks

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Headspace
Headspace

I inform and inspire brand owners and their agencies with first-class qualitative research and a custom-designed approach to idea generation.

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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Related Articles

TolunaMobile: Ad Testing TolunaMobile: Ad Testing

Toluna

An MR agency wanted to understand the excitement around the Olympics, and for those who were going to watch, conduct a follow-up study during the Olympics testing awareness of who were the 2012 Olympics sponsors.

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How the Super Bowl Ads Could Have Been Better How the Super Bowl Ads Could Have Been Better

Carol Haney, VP Product Marketing, Toluna

Learn how the 2013 super bowl ads could have been better – a case study approach using facial recognition technology to understand emotional responses to advertising.

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Tracking Multichannel, Real Time Customer Experience Tracking Multichannel, Real Time Customer Experience

MESH

Traditional brand tracking was not getting to the level of detail that Britvic/Pepsi needed to understand the on and off trade activity as well as more traditional advertising. This presentation shares insights on tracking real time customer experiences and how they impact business decisions.

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Mobile Research - Stepping Ahead Mobile Research - Stepping Ahead

Simon Wainwright & Fiona Blades, MESH

T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011.

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5 Ways to Eliminate Advertising ROI Anxiety in 2012 5 Ways to Eliminate Advertising ROI Anxiety in 2012

Copernicus Marketing Consulting and Research

Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012.

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