Advertising Research | Advertising Tracking

Market research companies specializing in continuous tracking of advertising vehicles over specific time periods. Identify firms that conduct longitudinal research to track an advertisement's effects to establish trends and recognize response patterns.

29 results are displayed in randomized alpha order, starting with "O", after featured listings.

Aeffect, Inc.
Aeffect, Inc.

Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome

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BrainJuicer
BrainJuicer

BrainJuicer® is an international, full-service market research consultancy dedicated to turning human understanding into business advantage

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SSI
SSI

SSI (www.surveysampling.com) is the premier global provider of sampling solutions and data collection for consumer and B2B survey research.

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2CV
2CV

Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

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ase

ase specialises in the design and implementation of qualitative and quantitative studies nationally and internationally. We offer research-based consu

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W5 on Strategic Tracking Research W5 on Strategic Tracking Research

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Traditional brand tracking was not getting to the level of detail that Britvic/Pepsi needed to understand the on and off trade activity as well as more traditional advertising. This presentation shares insights on tracking real time customer experiences and how they impact business decisions.

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LG Electronics & Experience Tracking LG Electronics & Experience Tracking

MESH Planning

MESH Planning has been working with LG Electronics to reach their goal of being number one in the home electronics market. Using Experience Tracking, LG has been able to understand the role and persuasiveness of each touchpoint along the customer journey.

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No Todo Parte de Cero - Pre test y Post test

Héctor Tavera, Director, Market Intelligence

The next time you hear "there was a percentage increase after the campaign," do yourself a favor and run. Most of the time when there is a reference to a percentage increase before and after an advertising campaign, you immediately think of calculating the percentage difference between the evaluation of a study pre and post testing. This article discusses pre and post testing in relation to advertising campaigns and calculations used. Artículo en español.

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Get More From Advertising Tracking Research Get More From Advertising Tracking Research

Copernicus Marketing Consulting and Research

Advertising tracking research often returns results that don't help marketers: it can take months for tracking numbers to change significantly and even when they do, they provide little insight into why they went up or down. Here are three things you can do today to get more from advertising tracking research tomorrow.

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