Ethnic Research - African-Americans

Companies that offer ethnic market research services related to African Americans. Review and compare vendors able to conduct a research project with African American respondents.

21 results are displayed in randomized alpha order, starting with "O", after featured listings.

OMR

In-house recruiting of consumer, opinion leader and executive studies into our IT-ready facilities with webstreaming in DC and MD.

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Afro Punk - The Newest Emerging African American Identity Afro Punk - The Newest Emerging African American Identity

Glenn Weissman, VP Business Development & Marketing, Ebony Systems

As American marketers, we love to segment populations, and assign definitions and labels to reflect those segments. Segmentation enables us to drill down identities to a minute and finite level in order to tailor marketing initiatives to micro levels in the hope of increasing response, enabling conversions and motivating people to take a particular action.

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When Psychology and Ethnicity Meet

Karen Landmann, Landmann Consulting

Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect?

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Multicultural Marketing in Contemporary U.S. Markets

Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group

Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them.

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