Brand Research | Brand Equity

Market research companies that identify a brand's assets and liabilities (= brand equity) within its competitive framework. Find vendors that help you determine brand equity through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).

53 results are displayed in randomized alpha order, starting with "L", after featured listings.

TRC
TRC

Research & analytics firm with expertise in new product research, pricing research, conjoint, segmentation, brand equity, sat & loyalty.

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Labbrand
Labbrand

Labbrand is the leading China-based brand consultancy that provides market and consumer research, brand strategy, and creative services.

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RTi Research
RTi Research

RTi is a global, innovative full-service market research company delivering custom solutions designed to achieve marketing and business objectives.

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SDR Consulting

Fact-based, marketing strategy consulting firm, specializing in segmentation, pricing and brand equity research using high-end analytics and modeling.

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Knowing how to price your product that you can optimize your ROI is key. This video explains various ways to measure the value of a brand and talks about a discrete choice conjoint technique as a perfect approach to measuring the value of a brand.

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