Brand Research | Brand Equity

Market research companies that identify a brand's assets and liabilities (= brand equity) within its competitive framework. Find vendors that help you determine brand equity through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).

70 results are displayed in randomized alpha order, starting with "Z", after featured listings.

TRC
TRC

Research & analytics firm with expertise in new product research, pricing research, conjoint, segmentation, brand equity, sat & loyalty.

Read more about TRC »
Aeffect, Inc.
Aeffect, Inc.

Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome

Read more about Aeffect, Inc. »
Ameritest
Ameritest

Ameritest tests thousands of ads internationally for Fortune 500 and Global 1000 companies each year.

Read more about Ameritest »
AMP Agency
AMP Agency

Non-traditional, traditional and actionable market research including lifestyle and lifestage exploratories, concept testing, brand positioning, etc

Read more about AMP Agency »
AplusA

AplusA is a medical market research firm with 25 year of industry experience dedicated to international healthcare research.

Read more about AplusA »
ase

ase specialises in the design and implementation of qualitative and quantitative studies nationally and internationally. We offer research-based consu

Read more about ase »
BrainJuicer
BrainJuicer

BrainJuicer® is an international, full-service market research consultancy dedicated to turning human understanding into business advantage

Read more about BrainJuicer »

Related Articles

TolunaMobile: Ad Testing TolunaMobile: Ad Testing

Toluna

An MR agency wanted to understand the excitement around the Olympics, and for those who were going to watch, conduct a follow-up study during the Olympics testing awareness of who were the 2012 Olympics sponsors.

Read more »
How to measure the value of a brand? How to measure the value of a brand?

TRC

Knowing how to price your product that you can optimize your ROI is key. This video explains various ways to measure the value of a brand and talks about a discrete choice conjoint technique as a perfect approach to measuring the value of a brand.

Read more »
Best Branding Practices in China: Luxury Industry Best Branding Practices in China: Luxury Industry

Labbrand

The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online.

Read more »
Tapping the Potential of Facebook Fan Pages Tapping the Potential of Facebook Fan Pages

QuestBack

Social media marketing is no longer an experimental field. With fans 5 times more likely to make a purchase than non-fans, many “best in class” companies now view their social media activity from a strategic perspective.

Read more »
Mobile Research - Stepping Ahead Mobile Research - Stepping Ahead

Simon Wainwright & Fiona Blades, MESH

T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011.

Read more »
Being Smart about Mobile Being Smart about Mobile

Labbrand

There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy.

Read more »

New! Manage Your Vendors