Brand Research | Brand Image Tracking

Brand research companies that conduct longitudinal studies to examine the attitudes toward and awareness of a brand over a period of time. Locate a firm to periodically update brand image data by tracking consumer impressions of the brand as well as the product or service it offers.

35 results are displayed in randomized alpha order, starting with "V", after featured listings.

AplusA

AplusA is a medical market research firm with 25 year of industry experience dedicated to international healthcare research.

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ase

ase specialises in the design and implementation of qualitative and quantitative studies nationally and internationally. We offer research-based consu

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BMI
BMI

Next-generation services organization with a deep focus on analytics, market intelligence and social media, all uniquely delivered under one roof.

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GfK
GfK

GfK is one of the world’s leading market research companies, with more than 13,000 experts working in over 100 countries.

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Global NR
Global NR

Global NR is a global network of market research agencies offering qualitative and quantitative research expertise worldwide

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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Toluna

An MR agency wanted to understand the excitement around the Olympics, and for those who were going to watch, conduct a follow-up study during the Olympics testing awareness of who were the 2012 Olympics sponsors.

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Best Branding Practices in China: Luxury Industry Best Branding Practices in China: Luxury Industry

Labbrand

The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online.

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Mobile Research - Stepping Ahead Mobile Research - Stepping Ahead

Simon Wainwright & Fiona Blades, MESH

T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011.

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Customer Advocacy and the Branded Experience Customer Advocacy and the Branded Experience

Michael Lowenstein, PhD CMC, Executive Vice President Market Probe

Researcher and author Michael Lowenstein uses company examples to demonstrate that what really leads to loyalty and advocacy is the company-wide commitment to strategic customer-centricity, ongoing creation of customer-perceived value and "barriers to exit".

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Advocacy and the Revenue Narrative: A Case Study

Don Ryan, Vice President, Technology Practice, Market Probe, Inc.

Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors.

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