Brand Research | Brand Image Tracking

Brand research companies that conduct longitudinal studies to examine the attitudes toward and awareness of a brand over a period of time. Locate a firm to periodically update brand image data by tracking consumer impressions of the brand as well as the product or service it offers.

34 results are displayed in randomized alpha order, starting with "I", after featured listings.

Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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MESH
MESH

We are an innovative and creative global agency with offices in NYC, London, Sao Paulo and Singapore.

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RTi Research
RTi Research

Full service Top 50 MR agency with 30 yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

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SSI
SSI

SSI (www.surveysampling.com) is the premier global provider of data solutions and technology for consumer and B2B survey research.

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2CV
2CV

Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

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AplusA

AplusA is a medical market research firm with 25 year of industry experience dedicated to international healthcare research.

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ase

ase specialises in the design and implementation of qualitative and quantitative studies nationally and internationally. We offer research-based consu

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Kirk Ward

Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous.

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W5 on Strategic Tracking Research W5 on Strategic Tracking Research

W5

W5’s approach to tracking research goes beyond measuring brand and advertising awareness to explore a changing marketplace, bringing depth and context to consumer behavior and attitudes.

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Toluna

An MR agency wanted to understand the excitement around the Olympics, and for those who were going to watch, conduct a follow-up study during the Olympics testing awareness of who were the 2012 Olympics sponsors.

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Best Branding Practices in China: Luxury Industry Best Branding Practices in China: Luxury Industry

Labbrand

The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online.

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Mobile Research - Stepping Ahead Mobile Research - Stepping Ahead

Simon Wainwright & Fiona Blades, MESH

T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011.

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Customer Advocacy and the Branded Experience Customer Advocacy and the Branded Experience

Michael Lowenstein, PhD CMC, Executive Vice President Market Probe

Researcher and author Michael Lowenstein uses company examples to demonstrate that what really leads to loyalty and advocacy is the company-wide commitment to strategic customer-centricity, ongoing creation of customer-perceived value and "barriers to exit".

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Advocacy and the Revenue Narrative: A Case Study

Don Ryan, Vice President, Technology Practice, Market Probe, Inc.

Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors.

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