Brand Research | Line & Franchise Extension

Market research firms that identify business opportunities to extend an established brand into a line or franchise. Choose a company to determine how a new product expanding on a base brand will create brand opportunities and open new product categories.

16 results are displayed in randomized alpha order, starting with "A", after featured listings.

Aeffect, Inc.
Aeffect, Inc.

Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome

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BrainJuicer
BrainJuicer

BrainJuicer® is an international, full-service market research consultancy dedicated to turning human understanding into business advantage

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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RTi Research
RTi Research

RTi is a global, innovative full-service market research company delivering custom solutions designed to achieve marketing and business objectives.

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This article covers an important dimension of holistic branding - markets and consumers - and explains why solid market research is a vital part of any successful branding strategy.

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