Brand Research | Brand Positioning

Market research companies evaluating brand positioning and a related communication strategy to position a brand within a category. Find firms to conduct research to determine the most effective brand positioning and strategic marketing efforts to achieve it

75 results are displayed in randomized alpha order, starting with "B", after featured listings.

Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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CMI
CMI

Market insight and customer experience firm, supporting leading brands in the services industries.

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Culture

We help brands find their 'True North': the internal equities that matter most and the customers that matter most.

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Face
Face

Next generation online and offline qualitative, social media research, online communities, mobile, ethnography and co-creation.

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Related Articles

Mobile Research - Stepping Ahead Mobile Research - Stepping Ahead

Simon Wainwright & Fiona Blades, MESH

T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011.

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Being Smart about Mobile Being Smart about Mobile

Labbrand

There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy.

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Moving Beyond Claims-Based Messaging Moving Beyond Claims-Based Messaging

Mike Mabey, Pharmaceutical Executive, CMI

Improving communication means appealing to physicians' heads as well as their hearts. A message that incorporates both claims-based and emotional characteristics should be a more powerful advocate for a brand than a strictly claims-based message.

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The Evolution of Private Brands The Evolution of Private Brands

Ralph Blessing, EVP, GfK

Shopping studies demonstrate how private brands are gaining ground versus national brands. Consumers in recessionary times are more open to new brands and less attitudinally loyal. This paper shares 10 key considerations for retailers.

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Marketing Myth: Positioning Is No Longer Relevant

Copernicus Marketing Consulting and Research

Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article.

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On Branding: Market and Consumers Insight On Branding: Market and Consumers Insight

Labbrand

This article covers an important dimension of holistic branding - markets and consumers - and explains why solid market research is a vital part of any successful branding strategy.

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China market entry strategies – bypassing 1st tier cities China market entry strategies – bypassing 1st tier cities

Markus Scherer, Labbrand

A recent market research study focused on understanding the feasibility of a new vodka brand to enter the Chinese market by bypassing 1st tier markets. The study included focus groups, semiotic analysis and video ethnography. Learn insights from this case study by Labbrand.

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Becoming a Hidden Champion in Niche Marketing Becoming a Hidden Champion in Niche Marketing

SIS International Research

They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification.

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