Brand Research | Brand Positioning

Market research companies evaluating brand positioning and a related communication strategy to position a brand within a category. Find firms to conduct research to determine the most effective brand positioning and strategic marketing efforts to achieve it

70 results are displayed in randomized alpha order, starting with "E", after featured listings.

Ameritest
Ameritest

Ameritest tests thousands of ads internationally for Fortune 500 and Global 1000 companies each year.

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FUEL
FUEL

For research that goes global, you need FUEL. Our worldwide networks and superior field directors deliver targeted research that powers greatness.

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GlimpzIt
GlimpzIt

GlimpzIt's AI platform leverages the power of visuals to perform use cases from ethnography, product ideation, & market testing, to ad creative.

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Infotools
Infotools

Your Knowledge Bank: a beautifully organised, powerfully intuitive platform for you to investigate, visualise & share insights from all your research.

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InterQ
InterQ

Headquartered in Silicon Valley, InterQ delivers innovative market research, including qualitative, quantitative, UX, and online/mobile.

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Labbrand
Labbrand

Labbrand is a leading China-based global brand consultancy that provides market and consumer research, brand strategy, and creative services.

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Related Articles

[WEBINAR] Applying Behavioral Economics:  How Small “Nudges” Can Have a Major Impact on Shoppers   [WEBINAR] Applying Behavioral Economics: How Small “Nudges” Can Have a Major Impact on Shoppers

GreenBook

“Nudge” is a revolutionary new approach to understanding and influencing consumer behavior. Rooted in behavioral economics and the research of Richard Thaler, Nudge has long been used to develop more effective public policy. In this webinar, PRS IN VIVO will show how Nudge principles are now being successfully applied to consumer goods marketing.

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W5 on Consumer Journeys W5 on Consumer Journeys

W5

Consumer journey research explores the decision making process for today’s digitally savvy shopper. This white paper provides an overview of the key touchpoints in the modern consumer journey, how the consumer journey is mapped, and its impact on go-to market brand strategy.

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A Gen Y Guide A Gen Y Guide

Clear Seas Research

5 Steps to Building New Product and Brand Awareness Using Visual Social Media

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Mobile Research - Stepping Ahead Mobile Research - Stepping Ahead

Simon Wainwright & Fiona Blades, MESH

T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011.

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Being Smart about Mobile Being Smart about Mobile

Labbrand

There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy.

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Moving Beyond Claims-Based Messaging Moving Beyond Claims-Based Messaging

Mike Mabey, Pharmaceutical Executive, CMI

Improving communication means appealing to physicians' heads as well as their hearts. A message that incorporates both claims-based and emotional characteristics should be a more powerful advocate for a brand than a strictly claims-based message.

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The Evolution of Private Brands The Evolution of Private Brands

Ralph Blessing, EVP, GfK

Shopping studies demonstrate how private brands are gaining ground versus national brands. Consumers in recessionary times are more open to new brands and less attitudinally loyal. This paper shares 10 key considerations for retailers.

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Marketing Myth: Positioning Is No Longer Relevant

Copernicus Marketing Consulting and Research

Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article.

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On Branding: Market and Consumers Insight On Branding: Market and Consumers Insight

Labbrand

This article covers an important dimension of holistic branding - markets and consumers - and explains why solid market research is a vital part of any successful branding strategy.

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