Brand Research | Brand Positioning

Market research companies evaluating brand positioning and a related communication strategy to position a brand within a category. Find firms to conduct research to determine the most effective brand positioning and strategic marketing efforts to achieve it

108 results are displayed in randomized alpha order, starting with "F", after featured listings.

Face
Face

Next generation online and offline qualitative, social media research, online communities, mobile, ethnography and co-creation.

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Fuel Global

FUELglobal conducts end-to-end research anywhere on the globe and make sure nothing gets lost in translation. And the more challenging and complex the

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Global NR
Global NR

Global NR is a global network of market research agencies offering qualitative and quantitative research expertise worldwide

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Hotspex
Hotspex

Founded over a decade ago, Hotspex helps the marketing world discover the hidden truth behind consumer behavior – emotions, feelings & relationships.

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ICR
ICR

ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues.

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Related Articles

W5 on Consumer Journeys W5 on Consumer Journeys

W5

Consumer journey research explores the decision making process for today’s digitally savvy shopper. This white paper provides an overview of the key touchpoints in the modern consumer journey, how the consumer journey is mapped, and its impact on go-to market brand strategy.

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A Gen Y Guide A Gen Y Guide

Clear Seas Research

5 Steps to Building New Product and Brand Awareness Using Visual Social Media

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Mobile Research - Stepping Ahead Mobile Research - Stepping Ahead

Simon Wainwright & Fiona Blades, MESH

T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011.

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Being Smart about Mobile Being Smart about Mobile

Labbrand

There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy.

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Moving Beyond Claims-Based Messaging Moving Beyond Claims-Based Messaging

Mike Mabey, Pharmaceutical Executive, CMI

Improving communication means appealing to physicians' heads as well as their hearts. A message that incorporates both claims-based and emotional characteristics should be a more powerful advocate for a brand than a strictly claims-based message.

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The Evolution of Private Brands The Evolution of Private Brands

Ralph Blessing, EVP, GfK

Shopping studies demonstrate how private brands are gaining ground versus national brands. Consumers in recessionary times are more open to new brands and less attitudinally loyal. This paper shares 10 key considerations for retailers.

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Marketing Myth: Positioning Is No Longer Relevant

Copernicus Marketing Consulting and Research

Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article.

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On Branding: Market and Consumers Insight On Branding: Market and Consumers Insight

Labbrand

This article covers an important dimension of holistic branding - markets and consumers - and explains why solid market research is a vital part of any successful branding strategy.

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