Analytical Services | Conjoint Analysis & Trade-Off/Choice Modeling

Market research firms that specialize in analytical services for conjoint analysis and trade-off/choice modeling. See companies offering this multivariate technique used to provide a quantitative measure of the relative importance of one variable as compared to another variable.

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QSA

Sophisticated techniques for design, analysis and visualization. Work directly with principals.

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RTi Research
RTi Research

RTi is a global, innovative full-service market research company delivering custom solutions designed to achieve marketing and business objectives.

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SDR Consulting

Fact-based, marketing strategy consulting firm, specializing in segmentation, pricing and brand equity research using high-end analytics and modeling.

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SKIM
SKIM

Full-service, global MR agency serving consumer packaged goods, healthcare, consumer health, durables, telecommunication & financial industries.

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TRC
TRC

Research & analytics firm with expertise in new product research, pricing research, conjoint, segmentation, brand equity, sat & loyalty.

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Related Articles

Predictive Segmentation Enables Optimal Targeting of Your Customer Database Predictive Segmentation Enables Optimal Targeting of Your Customer Database

Customer Lifecycle, LLC

Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

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How to measure the value of a brand? How to measure the value of a brand?

TRC

Knowing how to price your product that you can optimize your ROI is key. This video explains various ways to measure the value of a brand and talks about a discrete choice conjoint technique as a perfect approach to measuring the value of a brand.

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