Analytical Services | Conjoint Analysis & Trade-Off/Choice Modeling

Market research firms that specialize in analytical services for conjoint analysis and trade-off/choice modeling. See companies offering this multivariate technique used to provide a quantitative measure of the relative importance of one variable as compared to another variable.

69 results are displayed in randomized alpha order, starting with "I", after featured listings.

ICR
ICR

ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues.

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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P&K Research
P&K Research

Full-service custom qualitative & quantitative consumer product research, with facilities in Chi, LA, NY and Dallas, and a staff of 275.

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Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

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How to measure the value of a brand? How to measure the value of a brand?

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Knowing how to price your product that you can optimize your ROI is key. This video explains various ways to measure the value of a brand and talks about a discrete choice conjoint technique as a perfect approach to measuring the value of a brand.

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