Analytical Services | Conjoint Analysis & Trade-Off/Choice Modeling

Market research firms that specialize in analytical services for conjoint analysis and trade-off/choice modeling. See companies offering this multivariate technique used to provide a quantitative measure of the relative importance of one variable as compared to another variable.

69 results are displayed in randomized alpha order, starting with "I", after featured listings.


Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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Bracket™ identifies winning benefits and features during a product development or message optimization process. The results are better than ...

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CatalystMR specializes full service research, online & mobile survey programming, hosting, consumer & B2B panel, & panel community developments.

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ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues.

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Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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Customer Lifecycle, LLC

Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

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