Market Research Consultants | Business-to-Business Research

Market research consultants for business-to-business research. Select a business market research consultant.

27 results are displayed in randomized alpha order, starting with "I", after featured listings.

Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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ase

ase specialises in the design and implementation of qualitative and quantitative studies nationally and internationally. We offer research-based consu

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Related Articles

Onboarding for Success Onboarding for Success

Camille Nicita, Chief Operating Officer, Gongos Research

Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago.

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Effective B2B Messaging: Why the CPG model fails

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

When developing a marketing strategy for consumers, consumer packaged goods (CPG) firms generally concentrate on developing a unique selling proposition (USP) to convince one person, the buyer. In an organization however, multiple people may be involved in a "buy" decision. Here are some guidelines for creating your marketing strategy and its messages.

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ROI vs. Acquisition Costs

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

Businesses buy hardware, software, and services based on ROI, right? Not always. Sometimes selling a product based on a low acquisition cost can be a far superior pitch to a high ROI. Which is more important and when?

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