Customer Loyalty & Value Research

Market research vendors offering evaluation of the interest in and commitment to a brand, product or service. Browse companies that study consumer preferences, customer loyalty, and customer value.

35 results are displayed in randomized alpha order, starting with "L", after featured listings.

Confirmit
Confirmit

Confirmit is the world’s leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications.

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Leger
Leger

Leger, The Research Intelligence Group offers a complete range of marketing services from surveys to strategic consulting.

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SSI
SSI

SSI (www.surveysampling.com) is the premier global provider of sampling solutions and data collection for survey research.

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Related Articles

Improve Loyalty and Business Results: Link Employee Surveys to Customer Surveys Improve Loyalty and Business Results: Link Employee Surveys to Customer Surveys

Customer Lifecycle, LLC

There is compelling research outlining the benefits of identifying and correcting disconnects between customer and employee perceptions of importance and performance. Companies with a clear understanding of the views of each group and what it takes to resolve those disconnects outperform their competitors by substantial margins.

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Value Proposition Development

Customer Lifecycle, LLC

This overview of developing a compelling value proposition is offered to identify and frame any discussions you may wish to have concerning development of a value proposition that will clearly support the company’s positioning strategy.

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Customer-Employee Linkage

Customer Lifecycle, LLC

How well do your employees know your customers? Can they accurately represent the 'voice of your customers'? By conducting an employee 'mirror' study, you can find out.

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Stage 4: How to Retain Your Profitable Customers Stage 4: How to Retain Your Profitable Customers

Customer Lifecycle, LLC

Retain, the final paper in the Acquire, Serve, Grow ,and Retain series, discusses how to retain the profitable customers your organization has created by following the steps outlined in the three preceding papers. We suggest that the best way to accomplish that is through a dual perspective — aligning the perceptions of employees with the requirements of customers.

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Changes in Grocery Shopping Patterns Driven by Demo’s and Technology Changes in Grocery Shopping Patterns Driven by Demo’s and Technology

Nufer Marketing Research, Inc.

There’s a dramatic shift underway in the way we buy groceries, driven by the shift in dominance from Baby Boomers to Millenials, and the upsurge in mobile technology. Implications for the grocery industry: expect even less loyalty to channels and brands than we have today.

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Stage 3: Seven Steps to Grow Your Customer Base Stage 3: Seven Steps to Grow Your Customer Base

Customer Lifecycle, LLC

Grow is the third in a series of four papers that will discuss how to get the best business results from each stage of the customer lifecycle. This paper discusses tools and techniques that can be used to create a practical process that focuses on improving the financial results from all customer groups.

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Tapping the Potential of Facebook Fan Pages Tapping the Potential of Facebook Fan Pages

QuestBack

Social media marketing is no longer an experimental field. With fans 5 times more likely to make a purchase than non-fans, many “best in class” companies now view their social media activity from a strategic perspective.

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