Customer Loyalty & Value Research

Market research vendors offering evaluation of the interest in and commitment to a brand, product or service. Browse companies that study consumer preferences, customer loyalty, and customer value.

45 results are displayed in randomized alpha order, starting with "F", after featured listings.

APECS®
APECS®

APECS® helps you capture timely, relevant customer feedback across your entire organization, then provides the tools you need to improve results.

Learn more about APECS®

Confirmit
Confirmit

Confirmit is the world’s leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications.

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GfK
GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

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InterQ
InterQ

InterQ is a full-service qualitative and quantitative research agency. We specialize in market research, product development, and branding.

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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Leger

Leger, The Research Intelligence Group offers a complete range of marketing services from surveys to strategic consulting.

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Protobrand
Protobrand

Research and branding firm. We invented and use Meta4 Insight--the first online application using metaphor elicitation--to inform and create.

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Related Articles

Merger Mania Merger Mania

Greg Mishkin

What does merger mania have to do with customer satisfaction? Everything! History has shown that during and after significant M&As, companies focus inwardly to merge disparate operations and corporate cultures.

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Improve Loyalty and Business Results: Link Employee Surveys to Customer Surveys Improve Loyalty and Business Results: Link Employee Surveys to Customer Surveys

Customer Lifecycle, LLC

There is compelling research outlining the benefits of identifying and correcting disconnects between customer and employee perceptions of importance and performance. Companies with a clear understanding of the views of each group and what it takes to resolve those disconnects outperform their competitors by substantial margins.

Read more »
Value Proposition Development

Customer Lifecycle, LLC

This overview of developing a compelling value proposition is offered to identify and frame any discussions you may wish to have concerning development of a value proposition that will clearly support the company’s positioning strategy.

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Customer-Employee Linkage

Customer Lifecycle, LLC

How well do your employees know your customers? Can they accurately represent the 'voice of your customers'? By conducting an employee 'mirror' study, you can find out.

Read more »

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