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Ethnic Research - Multi-Cultural Audiences

Market research agencies offering ethnic research services with multi-cultural audiences. Find companies that provide research about a group of people who share a common language or set of customs, traits or characteristics.

31 results are displayed in randomized alpha order, starting with "L", after featured listings.

Synergia
Synergia

Synergia is a full service research firm (quantitative and qualitative) specializing in the Hispanic and Multicultural consumer markets.

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GC GLOBAL, LLC
GC GLOBAL, LLC

Experts in multicultural qual and quant marketing research studies for clients targeting Asian American populations and/or U.S. and global markets.

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MBC Research
MBC Research

Full service Qual and Quant research firm covering the General, Ethnic and Int'l markets. We also offer services for facility and recruiting only.

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Research Now
Research Now

Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights.

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BrandIQ
BrandIQ

BrandIQ is a Los Angeles-based brand strategy, innovation & design firm that has full-service qualitative & quantitative market research capabilities

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Related Articles

Multicultural Firms Are Fueling New Boom of U.S. Businesses

Santiago Solutions Group

3 in 10 US Firms are now led by Multicultural owners. Multicultural Businesses generated the entire increase in us firms since 2007 and Multicultural firms’ revenue is growing at nearly twice the pace of WNH firms. The 5 most diverse sectors are Transportation, Other Services, Healthcare & Social Assistance, Administrative & Support, and Accommodation & Food Services.

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The Multicultural Economy: 2015 Mid-year Report

Santiago Solutions Group

In 2015, 9 in 10 of job entrants have been from Multicultural segments (vs. 8% WNH) adding 84% of the US incremental personal income. For every 1 WNH job entrant since 2010 there were 11 Multicultural job entrants. The US Civilian Labor Force (CLF) is now 35% Multicultural. The entire CLF expansion since 2010 came from Multicultural segments while WNH continued to exit the CLF. The 60% of all US job growth came from the Top 10 Total Market states.

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Non-English Qualitative Research Non-English Qualitative Research

Jiri Stejskal, PhD and Tony Guerra, CETRA

To effectively interact with one another, the researcher and the respondent need to speak the same language. Let us take a look at the resources needed for successful multilingual qualitative research.

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Beyond Polls and Pundits: Hearing the Real Voices From Our Communities Beyond Polls and Pundits: Hearing the Real Voices From Our Communities

Rhonda Scott, QRCA

Most people are willing to sit down and have serious discussions about issues that affect their communities if you invite them to the table. In addition to moderating focus groups, you become the field anthropologist/ethnographer able to explore cultural practices, generational differences, family and intra-cultural dynamics with your experts sitting right there with you.

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Ipsos’ U.S. Diversity Markets Report: 15th Edition Ipsos’ U.S. Diversity Markets Report: 15th Edition

Ipsos

The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available.

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When Psychology and Ethnicity Meet

Karen Landmann, Landmann Consulting

Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect?

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Taking Your Market Research Demographics off Auto-Pilot Taking Your Market Research Demographics off Auto-Pilot

Cathy Harrison, Senior Project Manager, Chadwick Martin Bailey, Inc.

Recent controversy stirred by the use of an outdated demographic term by the US Census Bureau reminds us to constantly reevaluate our surveys. This article shares tips on keeping your questionaires relevant and accurate.

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