Ethnic Research - Multi-Cultural Audiences

Market research agencies offering ethnic research services with multi-cultural audiences. Find companies that provide research about a group of people who share a common language or set of customs, traits or characteristics.

29 results are displayed in randomized alpha order, starting with "S", after featured listings.

Related Articles

Hispanic America is a Powerful Growing Market Hispanic America is a Powerful Growing Market

Jessica Castro, Hispanic Focus Group Moderator, Mindspot Research

Hispanics are a powerful growing market with cultural sustainability and this is one of the key factors that changes how you reach and market to Hispanics. Traditional first generation marketing may not be appropriate - Hispanic Acculturation Models can help you understand better who your audience is and how to communicate in a relevant way.

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Non-English Qualitative Research Non-English Qualitative Research

Jiri Stejskal, PhD and Tony Guerra, CETRA

To effectively interact with one another, the researcher and the respondent need to speak the same language. Let us take a look at the resources needed for successful multilingual qualitative research.

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Beyond Polls and Pundits: Hearing the Real Voices From Our Communities Beyond Polls and Pundits: Hearing the Real Voices From Our Communities

Rhonda Scott, QRCA

Most people are willing to sit down and have serious discussions about issues that affect their communities if you invite them to the table. In addition to moderating focus groups, you become the field anthropologist/ethnographer able to explore cultural practices, generational differences, family and intra-cultural dynamics with your experts sitting right there with you.

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Ipsos’ U.S. Diversity Markets Report: 15th Edition Ipsos’ U.S. Diversity Markets Report: 15th Edition

Ipsos

The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available.

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When Psychology and Ethnicity Meet

Karen Landmann, Landmann Consulting

Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect?

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Taking Your Market Research Demographics off Auto-Pilot Taking Your Market Research Demographics off Auto-Pilot

Cathy Harrison, Senior Project Manager, Chadwick Martin Bailey, Inc.

Recent controversy stirred by the use of an outdated demographic term by the US Census Bureau reminds us to constantly reevaluate our surveys. This article shares tips on keeping your questionaires relevant and accurate.

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Multicultural Marketing in Contemporary U.S. Markets

Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group

Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them.

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