Eye Tracking Research

Market research firms providing eye tracking research. Locate a company that can track a respondent's eye movements as they view communication materials. Because special equipment is used, this type of research is typically done in a facility.

40 results are displayed in randomized alpha order, starting with "L", after featured listings.

NewMR
NewMR

NewMR is a Russian company focused on advanced qual and quant marketing research techniques.

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PlayLab
PlayLab

PlayLab is a state-of-the-art research and incubation space built to foster innovation. We believe that everyone thinks better when they are at PLAY!

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PlayScience
PlayScience

We are a full-service strategy, research & design firm focused on product & service innovation, media & technology, kids & families, and education.

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Telono SA

Telono is a user experience consultancy specialising in user research and featuring "LeLab", a usability lab and focus group facility in Geneva.

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AnswerLab
AnswerLab

AnswerLab conducts user experience research to help clients improve their websites, mobile applications and other digital products and services.

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Bringing Eye-Tracking to the Store: Applications, Observations & Insights Bringing Eye-Tracking to the Store: Applications, Observations & Insights

Perception Research Services International

Observation is the key to shopper research, as there is often a wide gap between “what shoppers say” and “what shoppers do.” Perception Research Services (PRS) has explored bringing eye-tracking technology to actual stores. This article shares highlights from recent studies.

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Extra Credit: An Eye Tracking study of Credit Card Websites

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This study takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com. The goal was to gain some understanding of what company makes it easiest (and most difficult) for users to complete the crucial task of “applying for a new credit card”. The study was structured to gather and compare eye tracking data during task completion relating to several metrics.

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Beyond Red and Blue: Insights into the Design of Presidential Candidate Websites

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Online Dating: Usability Study Report

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Putting the "trust" back in Bank & Trust

Catalyst Group

Catalyst Group performed both quantitative and qualitative research to compare consumer perceptions of "trust" in terms of banks. Specific institutional websites were compared using eye-tracking studies and interviews.

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