Generation X

Companies that provide market research services related to people born between 1965 & 1977. This demographic group is often called Generation X.

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Quester provides clients with confidence in online qualitative research through scientific interviewing, linguistic analysis, and large sample sizes.

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Whyze Group
Whyze Group

Wisdom that enables global brands to deliver distinguished customer experiences via brick and mortar, phone, social media and mobile channels.

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GutCheck is transforming market research through instant access to target consumers so you can answers critical business questions in hours, not weeks

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Related Articles

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Jeff Henn, QRCA

Using Facebook for recruiting qualitative studies is a great method for staying engaged with younger segments. It enhances our ability to provide a higher caliber qualitative research product, especially when targeting those in the Generation X & Y segments

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The Tour of Utah and Mobile Survey Technology

Dan Williams, Paul Johnson, Laura Haber, Opinionology

Implementing mobile survey technology during a major event provides a new response channel utilized by younger generations. It helps separate effects of immediacy from measurable spectator sentiment, and track the effectiveness of sponsorships.

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Selling Life Insurance to the Under-30 Crowd Selling Life Insurance to the Under-30 Crowd

Dan Gersten, Chadwick Martin Bailey, Inc.

Life Insurance: The investment product that protects more than just one's money. This article shares insights from a study of 1,500 U.S. consumers on insurance.

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The Millennial Generation: Pro-Social and Empowered to Change the World

AMP Agency; Cone Inc.

A collaboration between Cone Inc and AMP brought together two unique and valuable perspectives to create the compelling and significant Millennial Cause Study. The goal of the study was to better understand how Millennials view cause and companies that support causes. We found that when a cause message is linked to a brand in an authentic and today's most relevant way, it can gain the attention and respect of young people today.

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Insights Into the Changing US Consumer Market Insights Into the Changing US Consumer Market

SIS International Research

This presentation from SIS International Research covers insights and stats on key United States demographics: Baby Boomers, Generation X, Generation Y and Hispanic culture. It also delivers changing U.S. shopping patterns and retail distribution patterns.

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