Generation Y

Companies that provide market research services related to people born between 1978 & 2000. This demographic group is often called Generation Y.

13 results are displayed in randomized alpha order, starting with "H", after featured listings.

Related Articles

Millennials, Moments and Life Slices Millennials, Moments and Life Slices

Paul Donagher

This article, devoted to Millenials, includes a groundbreaking generational study, a new shopper experience technique, and an innovative technology for in-the-moment research.

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The Strengths and Weaknesses of Facebook in Recruitment The Strengths and Weaknesses of Facebook in Recruitment

Jeff Henn, QRCA

Using Facebook for recruiting qualitative studies is a great method for staying engaged with younger segments. It enhances our ability to provide a higher caliber qualitative research product, especially when targeting those in the Generation X & Y segments

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Changes in Grocery Shopping Patterns Driven by Demo’s and Technology Changes in Grocery Shopping Patterns Driven by Demo’s and Technology

Nufer Marketing Research, Inc.

There’s a dramatic shift underway in the way we buy groceries, driven by the shift in dominance from Baby Boomers to Millenials, and the upsurge in mobile technology. Implications for the grocery industry: expect even less loyalty to channels and brands than we have today.

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The Tour of Utah and Mobile Survey Technology

Dan Williams, Paul Johnson, Laura Haber, Opinionology

Implementing mobile survey technology during a major event provides a new response channel utilized by younger generations. It helps separate effects of immediacy from measurable spectator sentiment, and track the effectiveness of sponsorships.

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Selling Life Insurance to the Under-30 Crowd Selling Life Insurance to the Under-30 Crowd

Dan Gersten, Chadwick Martin Bailey, Inc.

Life Insurance: The investment product that protects more than just one's money. This article shares insights from a study of 1,500 U.S. consumers on insurance.

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Small change inspires healthier NYC teens

AMP Agency

This case study follows a nutrition awareness campaign that connected with New York City teenagers. Research uncovered what high school kids were eating throughout the day, and post-campaign surveys showed teenagers were starting to make healthier choices.

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Millennials: A Target Worth Closer Examination

Mara Friedman, MARAFriedman Brand Strategist

This newsletter article discusses how Millennials differ from other target segments and require marketing efforts that fit their particular perspective. Building on this general knowledge, learning how target prospects in this generation specifically connect with your brand is key.

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