Hybrid Research - Mixed Methodology

Find companies that conduct hybrid research. Hybrid research is generally the combination of any two or more techniques applied concurrently within the same study, but also applies to new techniques that blend aspects of qualitative and quantitative approaches into a single new technique.

49 results are displayed in randomized alpha order, starting with "I", after featured listings.

Dub
Dub

Marketing Research Qualitative Insight Community Software, BBFG Software, Research Portals and Mobile Qualitative

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Just Qual+
Just Qual+

Just Qual+, LLC is a boutique qualitative + quant marketing research firm specializing in healthcare - including pharmaceuticals and medical devices.

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Mindspot
Mindspot

Mindspot Research is a full service Strategic Marketing and Market Research Company that specializes in online quantitative and qualitative research.

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Research Now
Research Now

As a leading digital data collection company, Research Now delivers high-quality respondents, high response rates & industry-leading customer service.

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The Research Path to Uncovering Consumers’ Deeper Thoughts The Research Path to Uncovering Consumers’ Deeper Thoughts

iModerate Research Technologies

Market researchers ultimately want to understand what drives consumers’ thinking, feelings, actions and decision making. While there are countless techniques and methodologies for accomplishing this, in the field of qualitative research, there is one absolute truth – in order to understand what consumers think, you must understand how consumers think.

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The advanced capabilities of mobile devices today empower companies to engage customers in real-time to gather rich media responses that are truly in-the-moment. Going beyond what customers have to say, we can now identify where they are, what they see, and what they hear in order to paint a more comprehensive picture of the customer's overall experience.

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Does Marketing Research Have a Responsibility to Society? Does Marketing Research Have a Responsibility to Society?

Lynnette Leathers, President, Mindspot

Exploratory research, like an online focus group, online discussion or even a chat on a Facebook or Google+ group can be used to determine the perceived severity of a condition, how it occurred and even possible solutions. Since we are experts at specific types of research, are we obligated to use our research powers for good?

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5 Tips for a Successful Mixed-Method Approach 5 Tips for a Successful Mixed-Method Approach

Kathy Doyle, CEO, Doyle Research Associates

We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture.

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