One-on-One Interviewing / In-Depth Interviewing

Market research firms specialized in conducting one-on-one interviews and in-depth interviews.

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Cimigo Ltd.

Marketing and brand research specialists operating throughout the Asia Pacific region. Qualitative and quantitative research.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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Related Articles

The Research Path to Uncovering Consumers’ Deeper Thoughts The Research Path to Uncovering Consumers’ Deeper Thoughts

iModerate Research Technologies

Market researchers ultimately want to understand what drives consumers’ thinking, feelings, actions and decision making. While there are countless techniques and methodologies for accomplishing this, in the field of qualitative research, there is one absolute truth – in order to understand what consumers think, you must understand how consumers think.

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2012 the Year of Access 2012 the Year of Access

FocusVision Worldwide, Inc.

Connecting with the overwhelmed consumer remains a major challenge for researchers in every industry. Data from the focus group index project conducted at FocusVision showed that while webcam research is on the rise, traditional facility research is also growing at +4%. The amount of research conducted is not a zero sum game.

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Qualitative Package Design Research Qualitative Package Design Research

Jerry W. Thomas, Decision Analyst, Inc.

While many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research—the qualitative techniques. So, the purpose of this article is to share some basic ideas and best practices for the use of qualitative research as a component in the package-design research plan.

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Non-English Qualitative Research Non-English Qualitative Research

Jiri Stejskal, PhD and Tony Guerra, CETRA

To effectively interact with one another, the researcher and the respondent need to speak the same language. Let us take a look at the resources needed for successful multilingual qualitative research.

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Comparison of Mobile Online, Landline, Cell Phone, & Online Access Panel

David Johnson, Director of Project Analytics, Discovery Research Group

The landline, cell phone, and online access panel are well known and frequently used channel modes for data collection. In this research report, online access panel users were found to be more like landline respondents than cell phone or mobile online respondents. Learn more in this white paper from Discovery Research Group.

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Stay Visible & Relevant Or Lose Loyal Customers During The Downturn

Mara Friedman, MARAFriedman Brand Strategist

This newsletter article discusses the importance of creating demand during an economic downturn to retain brand loyalty and come out strong at the back end. To do so puts a burden on knowing one’s target audience intimately, and having the right brand strategy tools to obtain this understanding.

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