Strategic Research | Market Opportunity Evaluation

Market research companies providing strategic research regarding market opportunity evaluation. Find a firm conducting research to determine a strategy's appeal among specific segments of a target market.

44 results are displayed in randomized alpha order, starting with "F", after featured listings.

GfK
GfK

GfK is one of the world’s leading market research companies, with more than 13,000 experts working in over 100 countries.

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Harker Research

Full-service market research firm specialized in audience and consumer research. Spacious facility with Burke-trained moderators available (60yrs exp)

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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Market Probe
Market Probe

Market Probe is a global company, specializing in stakeholder market research. We appear among the Honomichl list of Top 50 US Firms.

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MESH
MESH

We are an innovative and creative global agency with offices in NYC, London, Sao Paulo and Singapore.

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P&K Research
P&K Research

Full-service custom qualitative & quantitative consumer product research, with facilities in Chi, LA, NY and Dallas, and a staff of 275.

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Related Articles

Multidimensional Segmentation Multidimensional Segmentation

Decision Analyst

Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of product, positioning, and messaging strategies to reach the target segments.

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Being Smart about Mobile Being Smart about Mobile

Labbrand

There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy.

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The Powerful Minority: The Financial Importance of the US Hispanic Population

TranslateMedia

With the Hispanic population growing in size and strength, their numbers could help determine the success or failure of a brand. The best way to tap into this rapidly growing and lucrative market is to ensure that all products, services, and promotional materials have been fully localized for Hispanic consumption.

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Customer Loyalty & Shareholder Value

Customer Lifecycle, LLC

In order for customer loyalty initiatives to truly add wealth to an organization, those initiatives must be filtered through the lens of shareholder value. By using an Economic Profit approach, a company can begin the process of analyzing its customers, as well as its customer loyalty initiatives, based on shareholder value.

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Why I Still Love Conjoint

Sawtooth Technologies Consulting Group

Conjoint analysis, also referred to as discrete choice, has been in use for decades. What has led to its popularity? Why does it keep researchers, academicians, and research end-users engaged? In short, why do we still love conjoint?

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The Digital IQ of Prestige Brands in China The Digital IQ of Prestige Brands in China

Labbrand

The investment prestige brands make in their own digital competence could be a deciding factor in their ability to survive and thrive in China, and is likely to become increasingly important as the market matures.

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