Strategic Research | Market Segmentation

Market research providers of strategic research in market segmentation. Look for companies providing research used to describe the types of customers within a market. By using a combination of mathematical techniques and research methods, customers can be grouped for example according to needs, wants, attitudes, habits, and/or behaviors.

71 results are displayed in randomized alpha order, starting with "R", after featured listings.

TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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RTi Research
RTi Research

Full service Top 50 MR agency with 30 yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

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Shapiro + Raj
Shapiro + Raj

Premier strategic market research company. We wed insights to business opportunities for our clients, using a full range of research techniques.

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Spectrem Group
Spectrem Group

Spectrem Group is known throughout the industry as the “Voice of the Investor." We have Multi-Client and Custom Primary Market Research capabilities.

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Synergia
Synergia

Synergia is a full service research firm (quantitative and qualitative) specializing in the Hispanic and Multicultural consumer markets.

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Technomic Inc.
Technomic Inc.

Only Technomic delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded visi

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Related Articles

W5 on Segmentation W5 on Segmentation

W5

Market segmentation allows you to identify those who are likely to benefit from your products and services and those who are not viable prospects. This white paper illustrates the benefits of segmentation research for a variety of marketing needs.

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A New Lens On Your Target Market A New Lens On Your Target Market

Dorothy Hildebrand, Leap Research & Innovation

New perspectives complement the knowledge gleaned from traditional research. Open the door to fresh, deep insights by getting out from behind the glass, minimizing bias and engaging participants in new ways.

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Multidimensional Segmentation Multidimensional Segmentation

Decision Analyst

Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of product, positioning, and messaging strategies to reach the target segments.

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Predictive Segmentation Enables Optimal Targeting of Your Customer Database Predictive Segmentation Enables Optimal Targeting of Your Customer Database

Customer Lifecycle, LLC

Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

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Afro Punk - The Newest Emerging African American Identity Afro Punk - The Newest Emerging African American Identity

Glenn Weissman, VP Business Development & Marketing, Ebony Systems

As American marketers, we love to segment populations, and assign definitions and labels to reflect those segments. Segmentation enables us to drill down identities to a minute and finite level in order to tailor marketing initiatives to micro levels in the hope of increasing response, enabling conversions and motivating people to take a particular action.

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