Strategic Research | Market Segmentation

Market research providers of strategic research in market segmentation. Look for companies providing research used to describe the types of customers within a market. By using a combination of mathematical techniques and research methods, customers can be grouped for example according to needs, wants, attitudes, habits, and/or behaviors.

87 results are displayed in randomized alpha order, starting with "K", after featured listings.

Aeffect, Inc.
Aeffect, Inc.

Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome

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TRC
TRC

Research & analytics firm with expertise in new product research, pricing research, conjoint, segmentation, brand equity, sat & loyalty.

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Kelton
Kelton

Kelton is a leading global insights and strategy firm serving as partner to more than 100 of the Fortune 500 and thousands of smaller companies.

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Leger

Leger, The Research Intelligence Group offers a complete range of marketing services from surveys to strategic consulting.

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Locately
Locately

The next-generation intercept: GPS location analytics with in-the-moment mobile surveys. Marketing effectiveness, shopper insights, path to purchase.

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Market Probe
Market Probe

Market Probe is a global company, specializing in stakeholder market research. We appear among the Honomichl list of Top 50 US Firms.

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NAXION
NAXION

Research/strategic consulting - specialization: segmentation, opportunity assessment, forecasting/pricing, positioning, brand strategy & customer exp

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Related Articles

W5 on Segmentation W5 on Segmentation

W5

Market segmentation allows you to identify those who are likely to benefit from your products and services and those who are not viable prospects. This white paper illustrates the benefits of segmentation research for a variety of marketing needs.

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A New Lens On Your Target Market A New Lens On Your Target Market

Dorothy Hildebrand, Leap Research & Innovation

New perspectives complement the knowledge gleaned from traditional research. Open the door to fresh, deep insights by getting out from behind the glass, minimizing bias and engaging participants in new ways.

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Multidimensional Segmentation Multidimensional Segmentation

Decision Analyst

Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of product, positioning, and messaging strategies to reach the target segments.

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Predictive Segmentation Enables Optimal Targeting of Your Customer Database Predictive Segmentation Enables Optimal Targeting of Your Customer Database

Customer Lifecycle, LLC

Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

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Afro Punk - The Newest Emerging African American Identity Afro Punk - The Newest Emerging African American Identity

Glenn Weissman, VP Business Development & Marketing, Ebony Systems

As American marketers, we love to segment populations, and assign definitions and labels to reflect those segments. Segmentation enables us to drill down identities to a minute and finite level in order to tailor marketing initiatives to micro levels in the hope of increasing response, enabling conversions and motivating people to take a particular action.

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Segmentation Overview Segmentation Overview

Customer Lifecycle, LLC

The decision of which buyers to pursue is among the most important that a company will make. A segmentation study is critical in making this decision. The core of the analysis in a segmentation study consists of the following steps.

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