Strategic Research | Market Segmentation

Market research providers of strategic research in market segmentation. Look for companies providing research used to describe the types of customers within a market. By using a combination of mathematical techniques and research methods, customers can be grouped for example according to needs, wants, attitudes, habits, and/or behaviors.

57 results are displayed in randomized alpha order, starting with "N", after featured listings.

TRC
TRC

Research & analytics firm with expertise in new product research, pricing research, conjoint, segmentation, brand equity, sat & loyalty.

Read more about TRC »
RTi Research
RTi Research

RTi is a global, innovative full-service market research company delivering custom solutions designed to achieve marketing and business objectives.

Read more about RTi Research »
Synergia
Synergia

Synergia is a full service research firm (quantitative and qualitative) and boutique consultancy specializing in the Hispanic consumer market.

Read more about Synergia »

Related Articles

A New Lens On Your Target Market A New Lens On Your Target Market

Dorothy Hildebrand, Leap Research & Innovation

New perspectives complement the knowledge gleaned from traditional research. Open the door to fresh, deep insights by getting out from behind the glass, minimizing bias and engaging participants in new ways.

Read more »
Multidimensional Segmentation Multidimensional Segmentation

Decision Analyst

Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of product, positioning, and messaging strategies to reach the target segments.

Read more »
Predictive Segmentation Enables Optimal Targeting of Your Customer Database Predictive Segmentation Enables Optimal Targeting of Your Customer Database

Customer Lifecycle, LLC

Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

Read more »
Afro Punk - The Newest Emerging African American Identity Afro Punk - The Newest Emerging African American Identity

Glenn Weissman, VP Business Development & Marketing, Ebony Systems

As American marketers, we love to segment populations, and assign definitions and labels to reflect those segments. Segmentation enables us to drill down identities to a minute and finite level in order to tailor marketing initiatives to micro levels in the hope of increasing response, enabling conversions and motivating people to take a particular action.

Read more »
Segmentation Overview Segmentation Overview

Customer Lifecycle, LLC

The decision of which buyers to pursue is among the most important that a company will make. A segmentation study is critical in making this decision. The core of the analysis in a segmentation study consists of the following steps.

Read more »
Research with Boomers and Seniors: 3 things you need to know Research with Boomers and Seniors: 3 things you need to know

Doyle Research Associates, Inc.

With ever-increasing longevity, Baby Boomer and Senior populations continue to grow at an incredible pace. Their careers are lasting longer, they are more active than ever before, and enjoy more disposable income than their predecessors. As you think through your strategy for including Boomers and Seniors in qualitative research, there are a few considerations to ensure you get the most out of your engagement with these groups.

Read more »
Being Smart about Mobile Being Smart about Mobile

Labbrand

There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy.

Read more »
{{ art.Title }}

{{ art | articleAuthorDisplay }}

{{ art.ShortSummary }} Hello

Read more »

New! Manage Your Vendors

Refine by Countries