Media Research - Internet / Online

Market research companies focused on Internet/online media research.

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Related Articles

Using Social Media to Enable Qualitative Research Using Social Media to Enable Qualitative Research

Renee Murphy, QRCA

There are a million and one ways to use social media to better your qualitative research. In rare occasions, social media research can be conducted as a stand-alone, but more often than not, it helps the qualitative researcher to robustly meet in-person qualitative research objectives. Here are a few of my favorite ways.

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Online Dating: Usability Study Report

Catalyst Group

This study evaluated two top online dating sites for usability - eHarmony and Match.com. Users shared their experiences and perceptions of the two sites in interviews and eye-tracking research was conducted. The results were interesting and pointed out issues with technology facilitating emotional connection and chemistry between users.

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