Focus Group Moderators - Executives & Professionals

Qualitative research consultants - focus group moderators specialized in conducting, managing, and analyzing focus group sessions with groups of executives and professionals. Locate moderators/facilitators with expertise in conducting sessions and interviews with executives and professionals such as CEOs, doctors or lawyers.

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Behind-The-Mind Techniques in Focus Groups and Workshops

Ron Tobias, President, Marketing Mechanics, Inc.

Focus groups challenge moderators that want to find out what participants are really thinking, not just pre-programmed rational responses. This technique from Marketing Mechanics uncovers subconscious feelings from participants in a non-threatening way.

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