New Product Research | Idea Generation

Market research firms that use creative sessions, brainstorming, ideation, qualitative research, etc. to generate new product or service ideas. Find a company to identify, develop and test ideas and concepts for new product or services.

33 results are displayed in randomized alpha order, starting with "I", after featured listings.

BrandIQ
BrandIQ

BrandIQ is a Los Angeles-based brand strategy, innovation & design firm that has full-service qualitative & quantitative market research capabilities

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Ideas First
Ideas First

Specialist ideas and concept development agency. Projects run in USA, Europe and Asia with creative consumer workshops and on-line innovation tools.

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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Why Inspiration Matters Why Inspiration Matters

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Inspiration gives you a new lens of focus, allowing you to isolate insights that are striking and compelling. Inspiration isn’t easy, and it isn’t automatic. Here are some tips for fostering inspiration.

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Effective Research For Structural Packaging Innovation Effective Research For Structural Packaging Innovation

Gail Ritacco, Product Ventures

Packaging designers and engineers partner with insights professionals to identify and deliver against unmet consumer needs. Once you clear the myths of consumer research, you are more likely to ensure collaboration between the creative and research disciplines and to enrich the effectiveness of the innovation toolbox.

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