New Product Research | Idea Generation

Market research firms that use creative sessions, brainstorming, ideation, qualitative research, etc. to generate new product or service ideas. Find a company to identify, develop and test ideas and concepts for new product or services.

30 results are displayed in randomized alpha order, starting with "P", after featured listings.

BrandIQ
BrandIQ

BrandIQ is a Los Angeles-based brand strategy, innovation & design firm that has full-service qualitative & quantitative market research capabilities

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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Ideas First
Ideas First

Specialist idea generation and product innovation agency. Projects run globally with high-energy workshops and unique online innovation tools.

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TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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W5
W5

W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies.

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Youth Insights

Children's research is our specialty…creativity is our trademark! Founded in 1990, Youth Insights specializes in working with children of all ages.

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Why Inspiration Matters Why Inspiration Matters

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Inspiration gives you a new lens of focus, allowing you to isolate insights that are striking and compelling. Inspiration isn’t easy, and it isn’t automatic. Here are some tips for fostering inspiration.

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Effective Research For Structural Packaging Innovation Effective Research For Structural Packaging Innovation

Gail Ritacco, Product Ventures

Packaging designers and engineers partner with insights professionals to identify and deliver against unmet consumer needs. Once you clear the myths of consumer research, you are more likely to ensure collaboration between the creative and research disciplines and to enrich the effectiveness of the innovation toolbox.

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