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Online Focus Groups

Market research firms administering online focus groups where respondent insights, opinions, and reactions are collected by way of an online group discussion. Review providers of online focus group services. The discussions are led by trained marketing research professionals (moderators) who, using a discussion guide, query a group of participants.

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itracks
itracks

itracks is a world-leading expert in mobile and online qualitative market research software tools and services.

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YouEye
YouEye

First-to-market technology allows for rich, remote qualitative insights. Engage with your customers/users and connect every "what" to its "why.

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SMARI LLC
SMARI LLC

We provide full service quantitative and qualitative market research with a consultative edge that drives our clients' business needs.

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Related Articles

Great focus groups: Part 1: Steps to take before the session

Gary Frieden, Ph.D.

How can we best understand the psychology of focus groups and how can we utilize this knowledge to make the sessions more insightful? Interestingly, more than what happens during the focus group can affect the focus group experience. The recruitment process can set the stage for how respondents begin thinking about the group experience.

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Great focus groups: Part 2: Inside the conference room

Gary Frieden, Ph.D.

This article of the series deals with how the psychology of the focus group is affected by what occurs during the focus group and how certain factors impact the overall insights.

Read more »
The Amazing Evolution of Qualitative Research The Amazing Evolution of Qualitative Research

Steve Wolf, President

Qualitative research - where it has been, where it’s going and how integrating classic and breakthrough methodologies can create multiple information streams that deliver unified intelligence and richer insight on local and global levels.

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