Package Research | Package Testing

Market research firms that test and gauge reactions to different approaches to the packaging of products. Find a company to conduct package evaluation on a specific product.

54 results are displayed in randomized alpha order, starting with "D", after featured listings.

EFG Inc.
EFG Inc.

USA Full-service one-stop shop for International quantitative and qualitative fieldwork. Top 25 Global Research Firm with large in-house capabilities.

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GfK
GfK

GfK is one of the world’s leading market research companies, with more than 13,000 experts working in over 100 countries.

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GutCheck
GutCheck

GutCheck is transforming market research through instant access to target consumers so you can answers critical business questions in hours, not weeks

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In Vivo BVA
In Vivo BVA

In Vivo BVA Shopper Labs. Package, New Product, Merchandising, POS and Volume Forecasting. Realistic Stores. Real Shoppers. Real Result

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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Related Articles

The Role of Packaging and In-Store Environment The Role of Packaging and In-Store Environment

Perception Research Services International

Perception Research Services International (PRS), specialists in packaging and in-store marketing, and Nielsen, experts in end-to-end innovation analytics, teamed up to investigate the crucial role that packaging and in-store environment play in new product success.

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Modern "Social" Online Qualitative Research Modern "Social" Online Qualitative Research

Ad Hoc Research

Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments.

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Modern "Social" Online Qualitative Research Modern "Social" Online Qualitative Research

Ramius Corporation

Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments.

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Qualitative Package Design Research Qualitative Package Design Research

Jerry W. Thomas, Decision Analyst, Inc.

While many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research—the qualitative techniques. So, the purpose of this article is to share some basic ideas and best practices for the use of qualitative research as a component in the package-design research plan.

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Custom Packaging Packs a Marketing Wallop Custom Packaging Packs a Marketing Wallop

Amy Dusto, Perception Research Services International

Consumers can buy practically anything online, including items that hardly seem like they’d ship well in a box. Some online retailers design their own packaging to maximize the protection of their products, and while they’re at it make the package itself so enticing that customers want to buy again.

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Packaging & In-Market Impact: Uncovering the Drivers of Success

Perception Research Services International

This article takes a closer look at the key factors impacting the in-market performance of new packaging. While these elements are complex and varied (across brands, categories, retail channels, etc.), approaching them systematically can yield insights to optimize packaging roll-outs and increase the likelihood of success.

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Bringing Eye-Tracking to the Store: Applications, Observations & Insights Bringing Eye-Tracking to the Store: Applications, Observations & Insights

Perception Research Services International

Observation is the key to shopper research, as there is often a wide gap between “what shoppers say” and “what shoppers do.” Perception Research Services (PRS) has explored bringing eye-tracking technology to actual stores. This article shares highlights from recent studies.

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